Magic Leap Is Considering a Sale, Stakeholder or Partnership

Magic Leap is exploring the possibility of a sale, according to sources. The Florida-based startup raised $2.6 billion to create augmented reality products, and now has hired an adviser to consider “strategic options” for moving forward. In addition to the potential of a sale, Magic Leap could sell a stake in the company or form a strategic partnership. The company is valued at $6 billion to $8 billion. Among the company’s largest investors are Alphabet’s Google and China’s Alibaba Group Holding. Continue reading Magic Leap Is Considering a Sale, Stakeholder or Partnership

CES Features the Latest Advances in VR and AR Headsets

During CES we saw a number of VR and AR headsets that illustrate the emerging trends and most recent developments in this space. LetinAR showcased its PinMR optical solution with glasses that leverage 11 pinhole micromirrors per eye in order to deliver a clear and bright image. Panasonic demonstrated a prototype of its new VR headset with micro OLED 2,048 x 2,048 resolution, HDR and spatial audio. Human Capable presented its lightweight and affordable glasses expected to ship Q2 this year, while Pimax showed an updated tethered HMD with native 4K per eye display. And Nreal showed significant improvement to the brightness of its AR display. Continue reading CES Features the Latest Advances in VR and AR Headsets

Magic Leap Launches New Enterprise-Focused AR Headset

Magic Leap formally released Magic Leap 1, its much-anticipated augmented reality headset. The name was changed from the beta version, Magic Leap One Creator Edition, that has been selling at $2,295. Magic Leap 1, priced at $2,995, is targeting enterprise customers since the price is too high for most consumers. Accordingly, the headset was released with enterprise-oriented apps, including 3D visualization, communication, collaboration, location-based services, learning/assistance and “copresence.” Continue reading Magic Leap Launches New Enterprise-Focused AR Headset

CTA Predicts SVOD, Smart TVs, 5G Will Drive CE Revenue

The Consumer Technology Association (CTA), producers of January’s CES tech confab in Las Vegas, recently projected CE trends for 2020 and beyond after updating its semi-annual U.S. Consumer Sales and Forecasts report. According to Variety Intelligence Platform (VIP), a new division of Variety, key takeaways from the report most relevant to the entertainment industry include subscription video streaming services, smart TVs, 4K tech, gaming and 5G Internet (in addition to related networking options and VR/AR products). CTA anticipates consumer tech retail revenue will reach $415 billion in the U.S. next year, up 5.7 percent from 2018.  Continue reading CTA Predicts SVOD, Smart TVs, 5G Will Drive CE Revenue

New Company Acquires Meta’s AR Assets and Hires CEO

Meta View, a new spatial computing company backed by Olive Tree Ventures and BNSG Capital, has acquired the IP assets of Meta Company, a pioneer in AR head-mounted displays that shut down earlier this year. Meta Company previously generated a lot of buzz regarding its Meta 2 headset and wide field-of-view display system. To run the new San Mateo, California-based company, Meta View has hired former Qualcomm VP Jay Wright as CEO. Wright co-founded Vuforia, where he served as president and GM cultivating the popular AR platform. Continue reading New Company Acquires Meta’s AR Assets and Hires CEO

Microsoft Promotes HoloLens 2 at Annual Build Conference

Microsoft’s Build developer conference got off to a bit of a rocky start on Monday. During the keynote, meant to demonstrate how the HoloLens 2 augmented reality headset could recreate the Apollo 11 moon landing in mixed reality, the presenters ran into technical difficulties. Microsoft partnered with Epic Games and Industrial Light & Magic chief creative officer John Knoll for the ambitious demo that worked well during earlier rehearsals. Despite the tech glitches during the live presentation, the HoloLens 2 remains an impressive device. A recording of the demo, captured as intended during rehearsals, is available on YouTube.

Continue reading Microsoft Promotes HoloLens 2 at Annual Build Conference

Magic Leap Turning to Blockchain Ecosystem for User Data

Magic Leap has posted job listings for a senior blockchain architect tasked with “overarching responsibility for planning and execution of a portfolio of blockchain, smart contracts and Ricardian contract technologies,” as well as helping to “develop an overall blockchain ecosystem engagement strategy.” The company also advertised positions for several blockchain engineers. The job listings stated that Magic Leap plans to use blockchain for its “Lifestream business function,” referring to its planned archive of user data. Continue reading Magic Leap Turning to Blockchain Ecosystem for User Data

Microsoft Closer to Consumer AR, Streaming Games Service

Magic Leap and Apple are the two technology companies currently at the forefront of augmented reality, but, behind the scenes, Microsoft has also been working on AR for years. It’s easy to discount Microsoft, since its HoloLens AR headset is squarely aimed at the enterprise sector. But the company also has its sights set on the consumer market. In addition, Microsoft has started to leak details about its upcoming Project xCloud cloud-based game streaming system. Project xCloud will enter beta testing this year. Continue reading Microsoft Closer to Consumer AR, Streaming Games Service

Analyst Predicts Apple’s AR Headset to Launch in Mid-2020

According to a recent note to investors written by analyst Ming-Chi Kuo, who is known for frequently having inside information on Apple’s product plans, Apple could begin mass production of its augmented reality headset by the end of 2019 and unveil it as early as mid-2020 — although he admitted the timeline is optimistic. In May 2018, however, Loup Ventures founder Gene Munster predicted we wouldn’t see the Apple AR headset until late 2021. Kuo stated his belief that Apple’s first AR device will only be a display, with the iPhone performing all the rendering, data connection and GPS. Continue reading Analyst Predicts Apple’s AR Headset to Launch in Mid-2020

Upcoming Apple Devices to Feature 3D Camera for AR Apps

According to sources, Apple will debut an iPhone with a rear-facing, longer-range 3D camera as early as next year, with the goal of enabling augmented reality applications. The planned 3D camera would work up to 15 feet from the device, in contrast with Apple iPhone’s current 3D camera which points toward users and is limited to distances of 25 to 50 centimeters for use with Face ID facial recognition. The new camera uses a laser scanner, better for long distances, said sources, rather than dot-projection technology. Continue reading Upcoming Apple Devices to Feature 3D Camera for AR Apps

Magic Leap, Wacom Debut Prototype of Shared Design Tools

Wacom and Magic Leap, whose partnership was announced last October at the first L.E.A.P. developers’ conference, have debuted a prototype of their collaborative design tools. Two years in the making, the tools consist of a Magic Leap One headset connected to a Wacom Intuos Pro pen tablet. Designers use a separate Pro Pen 3D stylus to control content on a Spacebridge platform that streams 3D data into a spatial computing environment. The system, which was on display at CES 2019, allows multiple people to interact with 3D models. Continue reading Magic Leap, Wacom Debut Prototype of Shared Design Tools

Interesting AR and VR Tech Found Around the Edges of CES

Among the sea of copycat and incrementally-improved AR and VR headsets being shown at CES, a few stood out because they either executed the potential of existing technology particularly well or they are developing a tech that could help advance the industry. We had the opportunity to check out a wide range of compelling products including MAD Gaze’s Vader AR glasses, the Pimax 8K Series HMD, the Vision optical engine by Lumus, ThirdEye’s hardened AR glasses for industrial and other uses, PinMR tech from LetinAR, the XTAL HMD from VRgineers, and Viewpointsystem’s lightweight tethered eyeglass frame. Continue reading Interesting AR and VR Tech Found Around the Edges of CES

CES: The Next Wave of Immersive Media Tech and Markets

For a long time, we have posited that the future of immersive media will be 10 percent virtual reality and 90 percent augmented reality. In the coming year the VR and AR technologies and markets will continue to advance, but in different directions and for different reasons. VR is moving into niche markets, location-based entertainment (LBE), business applications and eSports. Meanwhile, we expect AR to focus on innovation across numerous fronts, including high-end niche business and professional applications, low-end consumer experiences and new glasses with limited feature sets. Continue reading CES: The Next Wave of Immersive Media Tech and Markets

Microsoft Wins U.S. Army Contract to Produce AR Headsets

The U.S. Army has awarded a $480 million contract to Microsoft to supply augmented reality system prototypes that it can deploy for training and combat missions. If successful, the contract could lead to Microsoft providing 100,000 headsets, which the Army says will be intended to “increase lethality by enhancing the ability to detect, decide and engage before the enemy.” The U.S. Army and Israel Defense Forces have already used Microsoft’s HoloLens in training, but using it in live combat would be a new step. Continue reading Microsoft Wins U.S. Army Contract to Produce AR Headsets

Technology Giants Envision the Future of Augmented Reality

If Apple, Google, Facebook and Microsoft attain their goal, more of us will soon have our first experiences with augmented reality. These tech behemoths are hiring the talent and spending the money to make it a reality, with the hope that AR headsets will become lighter and sleeker — maybe even contact lenses. The experts note that all of our Internet-connected devices (IoT), paired with the cloud and AI, will dramatically “unlock the spaces around us.” But the potential applications also raise a number of potential privacy issues. Continue reading Technology Giants Envision the Future of Augmented Reality

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