Turner Tests New Ad Countdown Clock with ‘Animal Kingdom’

Turner Broadcasting is experimenting with a way to keep viewers from skipping ads: a countdown clock showing how much time is left in each ad break. The idea was first tested this season on TNT’s new crime drama “Animal Kingdom,” via a timer at the bottom of the screen for both live TV and pay TV affiliates’ VOD systems. The timer appears when there is 60 seconds left in a break. NBC’s “Today” and ABC’s “Good Morning America” have also used countdown clocks, but “Animal Kingdom” may be the first primetime show to do so. Continue reading Turner Tests New Ad Countdown Clock with ‘Animal Kingdom’

Disney and James Cameron to Bring Avatar to Theme Parks

  • Walt Disney Parks and Resorts Worldwide has announced a deal with filmmaker James Cameron and producer Jon Landau to bring “Avatar”-themed lands to its parks.
  • The first attraction is expected to start construction in the Animal Kingdom of Orlando’s Disney World by 2013.
  • Cameron’s Lightstorm Entertainment will consult with Walt Disney Imagineering in the design and development of the attractions, which will eventually be built in Disney’s international locations as well.
  • “The parks will not only play off the huge hit movie which dominated the box office for months in 2010, but also benefit from the release to two more movies now in pre-production,” according to The Hollywood Reporter. “Cameron has announced plans to release those movies at Christmas 2014 followed by the second at Christmas 2015.”
  • “‘Avatar’ created a world which audiences can discover again and again and now, through this incredible partnership with Disney, we’ll be able to bring Pandora to life like never before. With two new ‘Avatar’ films currently in development, we’ll have even more locations, characters and stories to explore,” said Cameron. “I’m chomping at the bit to start work with Disney’s legendary Imagineers to bring our ‘Avatar’ universe to life. Our goal is to go beyond current boundaries of technical innovation and experiential storytelling, and give park goers the chance to see, hear, and touch the world of ‘Avatar’ with an unprecedented sense of reality.”