In a move toward all-digital formats, Paramount Pictures announced it will stop distributing major motion pictures in the U.S. using 35mm film. The Adam McKay-helmed “Anchorman 2: The Legend Continues” was the studio’s last film to be distributed in 35mm, while Martin Scorsese’s “The Wolf of Wall Street” became Paramount’s first wide release to be made available theatrically only in digital format. This year could mark a complete phase-out of film by major Hollywood studios. Continue reading Paramount: First Studio to Go Digital-Only with Movie Releases

Digital marketing had a significant presence in 2013, when some of the biggest viral campaigns were rolled out and more money was flooding into Hollywood’s digital marketing budgets. Intent, interest and awareness levels among consumers could be accurately measured by sites such as Google, YouTube, Twitter and Facebook, specifically allowing for box office predictions — often predictions of great accuracy — in the early stages before films were released. Continue reading Social Media and Digital Marketing Show Box Office Impact