Facebook is introducing two new features in the U.S. and U.K. that will allow entertainment studios to post movie reminders and showtimes as standard components for ad buys on the platform’s News Feed. There will be no additional cost to include the new information. Since interest in many films is generated early when trailers and ads first appear, Facebook believes movie fans would be greatly served with reminders when those films hit theaters. Users tap the “Interested” button on the movie’s Facebook ad to register for the reminder. The notification arrives when the film launches, and includes a link for showtimes and purchasing tickets. Continue reading Facebook Ad Campaigns to Carry Movie Reminders, Times

Dreamscape Immersive focuses on creating virtual reality experiences as location-based entertainment in malls and other venues. From the entrance, a “departure lounge” that immerses visitors in backstories and props, titles such as “Alien Zoo” and “Lavan’s Magic Projector: The Lost Pearl” are intended to feel like journeys. Dreamscape chief executive Bruce Vaughn, who was former chief creative officer of Walt Disney Imagineering said it’s about reframing how audiences view virtual reality. Continue reading Dreamscape Immersive to Expand Location-Based VR in 2019

Apple TV 4K, with the launch of tvOS 12, is about to get Dolby Atmos surround sound. Dolby Atmos, initially launched in movie theaters, differs from other cinema surround sound systems by replacing a fixed number of audio channels with the concept of audio “objects.” With Atmos, sound designers and mixers can manipulate each sound as an audio “object” and place it anywhere inside the “virtual” theater. When Atmos is played back in a real theater, the mix is mapped to the speakers to recreate the original intent. Continue reading Apple TV Offers a Turnkey Premium Format With Dolby Atmos

In the wake of service outages and other problems, MoviePass has cut back the number of films that its subscribers can see monthly, from one per day to three per month. The company had upped the monthly subscription fee from $9.95 to $14.95, but that only drove customers away, deepening its financial woes. The limit of three movies per month is in lieu of the price hike. MoviePass chief executive Mitch Lowe said the new policy will take effect August 15 and will reduce the company’s “cash burn rate” by more than 60 percent. Continue reading MoviePass Settles on Plan: Three Movies Per Month at $9.95

The U.S. Department of Justice stated it is now reviewing the so-called Paramount consent decrees, settlements struck between 1948 and 1952 that govern the way movie studios do business with movie theaters. The DoJ’s announcement was unexpected, and could have major implications for how Hollywood does business. Those 70-year old decrees broke up Hollywood studios’ monopoly over production, distribution and exhibition by making them sell their theater chains. The review is aimed at ending outdated antitrust judgments. Continue reading Department of Justice Revisits Paramount Consent Decrees

AMC Theatres now allows Facebook users to purchase movie tickets in the U.S. directly via the social media platform. “Facebook recently launched a new ticketing platform that allows users to search movies by location and showtime,” reports Variety. “Once a movie and showtime is selected, users have the option to choose the AMC ticketing platform, and are redirected to the AMC Theatres page to finish their transaction.” Facebook already has ticket agreements with online services Atom Tickets and Fandango, but this marks the platform’s first theater chain partnership. Continue reading Moviegoers Can Now Buy AMC Theatre Tickets on Facebook

MoviePass may be embattled, but its subscription model has taken off. That is most evident with the new service debuted by AMC Theatres, the largest multiplex chain in the U.S. AMC Stubs A-List allows subscribers to see up to three movies a week for $20 per month. The Alamo Drafthouse Cinema chain also will begin testing a service to offer unlimited movies for a monthly fee. Meanwhile, Helios and Matheson Analytics, Movie Pass’ parent company, hopes to raise as much as $1.2 billion to prop up the struggling subscription service. Continue reading Companies Experiment With Cinema Subscription Services

AMC Entertainment just announced AMC Stubs A-List, a subscription service that will allow customers to watch up to three movies a week at any AMC theaters in the U.S. for $19.95 per month. AMC Stubs A-List offers features not available with the offering of its rival MoviePass, including the ability to book tickets days in advance, to see 3D or IMAX movies at no extra cost and to book tickets in an app without a special debit card. In contrast, MoviePass costs $9.95 per month, works at 91 percent of U.S. theaters and can be used once a day. Continue reading AMC Debuts Subscription Service That Will Rival MoviePass

MoviePass just brought back its unlimited subscription plan launched last August that allows users to see a movie a day for $10 per month. Better yet, chief executive Mitch Lowe declared the company is “absolutely committed” to keeping the plan in place. Two weeks ago, MoviePass limited subscribers to four movies per month. The company has previously experimented with removing subscriber access to some AMC Theatres in major cities and even specific movies, all of which were temporary moves. Continue reading MoviePass Revives Unlimited Plan, Will Offer IMAX, 3D Movies

The Gen Z audience, defined as those born after about 1996, gravitates to the kind of irreverent self-made YouTube stars embodied by Liza Koshy, a comedian with 1.6 billion views, who produces short content for social media platforms. Reaching this audience is a challenge since it values DIY stars as much or more than professionals and moves among platforms and apps with ease. Two years after she first appeared on YouTube, Koshy has been featured in Vogue’s 73 Questions (which she recently parodied) and advertisers are chasing her. Continue reading Why Marketers Are Pursuing Gen Z YouTube Star Liza Koshy

Movie theaters make their primary living at the concession stands, so it’s no surprise that the next trend at the local multiplex is aimed at making it easier to buy popcorn. AMC Theatres (about 350 theaters) and Regal Entertainment (570 theaters), the largest multiplex chains in North America, just debuted a way for customers to preorder and prepay for food and drinks via a smartphone app. The goal is to reduce what the chains call the “popcorn pinch point,” and reduce or eliminate the line at the concession stand. Continue reading AMC, Regal Debut Mobile Apps to Pre-Order Popcorn, Drinks

Netflix’s first feature film “Beasts of No Nation,” debuts at the 72nd Venice Film Festival, to be followed by showings at the Telluride and Toronto festivals. The movie, about a young boy recruited to fight a civil war in an African nation, was directed by Cary Fukunaga (“True Detective”) and acquired by Netflix for $12 million. The movie will open on October 16 on Netflix and 29 independent screens via distributor Bleecker Street. Netflix also plans a comprehensive ad campaign and awards season push. Continue reading Game Changer: Netflix Film to Debut on Big and Small Screens