AMC Joins the Streaming Business with On-Demand Movies

AMC Theatres is launching an iTunes-style digital video store today in the U.S. that will allow AMC Stubs members to rent or purchase movies for home viewing. Similar to the model introduced by Amazon, Apple and other VOD retailers, AMC Theatres On Demand will offer about 2,000 movies following their theatrical runs, despite the fact that chains have generally been at odds with online video. A major theater chain joining the expanding collection of studios, networks, tech companies and popular platforms already embracing this technology illustrates the impact of streaming video on entertainment media. Continue reading AMC Joins the Streaming Business with On-Demand Movies