Shein Reaches Beyond Fashion & Beauty to Take on Amazon

Shein is aiming to take on e-commerce powerhouse Amazon. The Singapore-based fast-fashion phenomenon is branching out from its own branded apparel to become a marketplace where third parties can merchandise their wares — everything from designer clothing to small appliances and maternity products. The 11-year-old company recently launched its expanded marketplace in Brazil, Mexico and the U.S., and has Europe in its sights. The U.S. is a huge market for the company, accounting for an estimated $8 billion in 2022 sales, or about a quarter of its business, largely due to teenage appetite for its $5 skirts and $10 jeans. Continue reading Shein Reaches Beyond Fashion & Beauty to Take on Amazon

JoshGPT Offers Conversational AI to Control the Smart Home

Smart home platform Josh.ai is rolling out JoshGPT and a handheld remote control that allows users to integrate operational functionalities with a generative assistant that answers questions across all topics. The new features are intended to make Josh.ai a contender against Amazon Alexa, Google Assistant and the Apple HomeKit. With its Josh app, location-aware Josh Micro with Nano microphones and handheld Josh Remote, the company says Josh.ai is “more than a voice add-on, it is the industry’s only multifaceted control system.” Custom software also lets Josh Remote simplify installation and provide a dedicated experience for each household TV. Continue reading JoshGPT Offers Conversational AI to Control the Smart Home

AWS Invests $100 Million in Generative AI Innovation Center

Amazon Web Services (AWS) is investing $100 million to fund a global AI accelerator, aiming to link its machine learning initiatives with experts, customers and partners worldwide. Twilio, Highspot, Lonely Planet and Ryanair are among the first companies to get onboard with the AWS Generative AI Innovation Center to develop new applications. “Through free workshops, engagements and training, AWS will help customers imagine and scope the use cases that will create the greatest value for their businesses, based on best practices and industry expertise,” the company explains. Continue reading AWS Invests $100 Million in Generative AI Innovation Center

FTC Sues Amazon Over Deceptive Practices Involving Prime

The Federal Trade Commission has filed suit against Amazon, alleging the e-commerce giant surreptitiously enrolled millions of people in the $139 per year Amazon Prime program, and once subscribed made it difficult for them to cancel. “Amazon tricked and trapped people into recurring subscriptions without their consent, not only frustrating users but also costing them significant money,” FTC Chair Lina Khan said, citing “deceptive user-interface designs known as ‘dark patterns’ to trick consumers into enrolling in automatically renewing Prime subscriptions.” Continue reading FTC Sues Amazon Over Deceptive Practices Involving Prime

Amazon Uses AI to Summarize Legit Reviews and Flag Fakes

Amazon has tapped artificial intelligence to summarize some of its product reviews. The feature, currently being tested, sifts through customer reviews to create lists of what purchasers like and dislike. The summaries carry the disclaimer “AI-generated from the text of customer reviews.” The move comes as Amazon is also deploying AI to weed out “fake” reviews supplied by “review brokers” who are also now able to leverage the power of AI. Amazon, which has identified phony reviews as a major problem, now uses machine learning models to detect fraudulent behavior by analyzing thousands of data points. Continue reading Amazon Uses AI to Summarize Legit Reviews and Flag Fakes

Amazon Explores Launching Ad-Supported Prime Video Tier

Amazon may be further leveraging its enviable position with Madison Avenue by launching an ad-supported Prime Video tier. The move makes sense given Amazon’s surging ad revenue from online sales. The company also owns the FAST service Freevee. Amazon’s ad savvy runs deep, and reports suggest the e-commerce giant is also in discussions with Warner Bros. Discovery and Paramount Global to package the ad-supported versions of Max and Paramount+ under the Prime Video Channels banner. The news comes on the eve of the Cannes Lions International Festival of Creativity for the global marketing elite. Continue reading Amazon Explores Launching Ad-Supported Prime Video Tier

TikTok Is Aiming for $20 Billion in Global E-Commerce Sales

TikTok is targeting a massive four-fold increase in global e-commerce revenue this year, aiming for $20 billion in sales. The social media platform reported gross merchandise activity of $4.4 billion last year, which reflects the total sale of goods via the TikTok Shop e-commerce solution. TikTok is banking on significant growth in markets including Indonesia, where influencers live-stream shopping pitches for everything from denim jeans to lipstick. The U.S. and Europe account for a tiny portion of the projected goal, but TikTok is hoping for modest gains in those areas as well. Continue reading TikTok Is Aiming for $20 Billion in Global E-Commerce Sales

Netflix Threatens to Purge Content to Avoid UK Streamer Bill

Netflix says it will preemptively purge its UK library of films and TV shows that run afoul of new streamer regulations being implemented by the British government. UK ministers are calling on media regulator Ofcom to police streaming content as it does traditional broadcasters, which means video-on-demand platforms including Netflix and Amazon Prime Video could face fines of up to $310,000 per instance for hosting “harmful material.” Draft legislation that seeks to codify “due impartiality” for streamers as part of the proposed Media Bill were rebuked by Netflix as “nebulous” and potentially “onerous.” Continue reading Netflix Threatens to Purge Content to Avoid UK Streamer Bill

Meta Is Fined $1.3 Billion for Facebook’s EU Privacy Violation

Meta Platforms has been hit with a record $1.3 billion fine for violating European Union rules that prohibit transferring the data of EU citizens to other countries. Ireland’s Data Protection Commission, the agency of record in the region in which Meta was sued, said that the tech giant continues to operate outside of compliance with the EU’s General Data Protection Regulation (GDPR) after a 2020 ruling by the bloc’s highest court found that Facebook user data was being shipped to America without adequate protection from U.S. spy agencies. Continue reading Meta Is Fined $1.3 Billion for Facebook’s EU Privacy Violation

Meta In-House Chip Designs Include Processing for AI, Video

Meta Platforms has shared additional details on its next generation of AI infrastructure. The company has designed two custom silicon chips, including one for training and running AI models and eventually powering metaverse functions like virtual reality and augmented reality. Another chip is tailored to optimize video processing. Meta publicly discussed its internal chip development last week ahead of a Thursday virtual event on AI infrastructure. The company also showcased an AI-optimized data center design and talked about phase two of deployment of its 16,000 GPU supercomputer for AI research. Continue reading Meta In-House Chip Designs Include Processing for AI, Video

Ad-Supported Streaming Tiers Vie for Piece of the Upfront Pie

Streamers will have a major presence at the TV Upfront presentations to advertisers in New York this week. Research firm Antenna says nearly 25 percent of domestic customers of Disney+, Netflix and Max opted for reduced-price, ad-supported subscriptions in February, while more than half the customers for Hulu+ and Peacock opted for the same. Antenna CEO Jonathan Carson said that “given the choice, Americans are choosing ads,” which is good news for marketers, who were initially concerned that the shift from cable to a la carte subscription streaming would edge out advertising. Continue reading Ad-Supported Streaming Tiers Vie for Piece of the Upfront Pie

TikTok Rolls Out ‘NewMusic’ Global Search Hub for Discovery

TikTok is launching the #NewMusic search hub as a discovery space for global artists to showcase new songs. Prior to its Friday rollout, the hashtag already had 18 million views on TikTok, which is now fashioning it as a destination for music fans seeking content from new and established artists. TikTok says NewMusic will often feature exclusive drops and let artists connect with fans. The ByteDance company has partnered with Jonas Brothers and Miguel to promote NewMusic. Jonas Brothers’ new single “Waffle House” has amassed 1.1 billion views on TikTok’s For You pages internationally. Continue reading TikTok Rolls Out ‘NewMusic’ Global Search Hub for Discovery

Advanced Packaging for ‘Chiplets’ a Focus of CHIPS Funding

Ten years ago AMD introduced the concept of smaller, interconnected chips that together work like one digital brain. Sometimes called “chiplets,” they’re generally less expensive than building one large chip, and when grouped together into bundles have often outperformed single wafters. In addition to AMD, companies including Apple, Amazon, Intel, IBM and Tesla have embraced the chiplet formula, which leverages advanced packaging technology, an integral part of building advanced semiconductors. Now experts are predicting packaging is going to be even more of a focus in coming years, as the global chip wars heat up. Continue reading Advanced Packaging for ‘Chiplets’ a Focus of CHIPS Funding

Amazon Expands Its Release of ‘Inspire’ Video Shopping App

Amazon is rolling out its Inspire shopping feed to all U.S. customers. The short-form video and photo feed, which has drawn comparisons to TikTok, lets customers explore products while shopping from content created by influencers and brands. After logging in to the Amazon Shopping app, the Inspire light bulb icon will connect users to a menu of more than 20 categories, from makeup and skin care to pets, gaming, travel, health and more. Users can vertically scroll the content feed and double-tap on the screen to create “likes” for the content displayed. Continue reading Amazon Expands Its Release of ‘Inspire’ Video Shopping App

Amazon Offers New Ad Model for Thursday Night NFL Games

Amazon is offering advertisers a unique marketing opportunity within “Thursday Night Football,” inviting them to take advantage of new streaming tech by programming different creative messages within the same 30-second slot. “For the first time in NFL history, fans across the country will no longer view the same national commercials while enjoying live coverage provided by Prime Video on Fire TV devices,” Amazon said at the NewFronts. For example, an automotive brand could promote sports cars to younger adults, SUVs to outdoor enthusiasts and a general spot for everyone else — all in the same 30-second window. Continue reading Amazon Offers New Ad Model for Thursday Night NFL Games