Previously, people had to establish their own fame on YouTube, but now there are companies and networks that can help. At the recent VidCon conference in Anaheim, there was much debate regarding independent networks and media companies, and the future of online video among video creators and the industry. Traditional media companies and independents are attempting to establish themselves as a presence in online video and among emerging YouTube stars. Continue reading YouTube Stars Are Attracting Traditional Media Companies

In January, comedy channel Smosh became the top YouTube channel when it surpassed Ray William Johnson. It then became the first channel to hit 8 million subscribers, and then 9 million. Created by Anthony Padilla and Ian Hecox under the Alloy Digital umbrella, Smosh became the first to reach eight-digits yesterday with 10 million subscribers. The rapid growth of the channel reflects the recent explosion in popularity of online video. Continue reading Smosh: First YouTube Channel to Hit 10 Million Subscribers