Omnicom Media, Twitter Agree to $230 Million Mobile Ad Pact

Omnicom Media Group and Twitter announced a mobile-advertising deal yesterday that is said to be valued at $230 million over the next two years. The agreement will integrate Accuen, Omnicom’s ad buying unit, with MoPub, the ad exchange that Twitter acquired in September for $350 million. The deal will lock in advertising rates and access to inventory for Omnicom agencies, while also providing a first look at new ad units and related opportunities being developed by Twitter. Continue reading Omnicom Media, Twitter Agree to $230 Million Mobile Ad Pact

Apple Requests Order to Block Sale of Some Samsung Phones

In the wake of a recent jury verdict that Samsung had infringed upon three of its patents, Apple is now seeking a sales ban in the U.S. on some older models of Samsung’s smartphones. The move also follows an agreement between Apple and Google’s Motorola Mobility unit to dismiss patent litigation against each other. However, according to papers filed in a California court, Apple is not looking for such a resolution with Samsung, but has requested a retrial to increase the amount awarded earlier this month and impose a sales ban. Continue reading Apple Requests Order to Block Sale of Some Samsung Phones

Pay TV: AT&T Agrees to Purchase DirecTV in $49 Billion Deal

AT&T has agreed to acquire DirecTV for $49 billion. The two companies’ boards approved the agreement yesterday. The deal, which comes just three months after Comcast’s $45 billion agreement to purchase Time Warner Cable, will create a new pay TV giant as video consumption continues to move online. Combining AT&T and DirecTV would result in a company with 26 million pay TV subscribers in the U.S., second only to Comcast and Time Warner Cable if regulators approve their deal. Continue reading Pay TV: AT&T Agrees to Purchase DirecTV in $49 Billion Deal

Apple and Google End Patent Battle, Agree to Work on Reform

Apple and Google have agreed to drop all lawsuits between the two tech giants. According to a joint statement, there is no cross-licensing agreement as part of the truce, but the companies would work in “some areas of patent reform.” The announcement effectively ends about 20 lawsuits and covers Apple’s patent litigation with Google’s Motorola unit, which started four years ago and Google later inherited when it purchased Motorola Mobility. However, the deal does not affect Apple’s patent litigation against Samsung. Continue reading Apple and Google End Patent Battle, Agree to Work on Reform

AT&T Could Reach $50 Billion Deal for DirecTV in Two Weeks

AT&T is close to striking a $50 billion deal to acquire satellite TV provider DirecTV, according to people familiar with the matter. An agreement between the two companies involving a mix of cash and AT&T stock could be reached within two weeks. Insiders say the two sides are discussing a share price for DirecTV in the low to mid-nineties (at $95 a share, such a deal would value DirecTV at almost $48 billion). The deal comes as AT&T considers video distribution a potentially key initiative for its future. Continue reading AT&T Could Reach $50 Billion Deal for DirecTV in Two Weeks

Social Media: What the Lengthy Terms of Service Really Mean

While most social media sites such as Twitter and Facebook give users the ability to choose how they share their posts, with options such as followers, friends, or public, most users do not realize that terms of service allows the sites to reproduce the content for marketing purposes. The terms of service that users are required to agree to in order to sign up for a social network are often lengthy and comprised of complex legal terms, resulting in many users agreeing to terms they do not fully understand. Continue reading Social Media: What the Lengthy Terms of Service Really Mean

Wireless Telcos Adhere to FCC’s Request to Unlock Phones

Wireless telcos Verizon, AT&T, Sprint, T-Mobile and U.S. Cellular have agreed to the FCC’s demands to unlock subscribers’ phones. The Commission’s chairman Tom Wheeler gave the providers the ultimatum to unlock phones or face regulation, and now they — along with CTIA – The Wireless Association — have complied, agreeing to meet requirements within a year. They’re recommending the policies be incorporated in the association’s Consumer Code for Wireless Service. Continue reading Wireless Telcos Adhere to FCC’s Request to Unlock Phones