Brands Face the Challenges, Promises of AR/VR Experiences

Industry execs gathered for a CES panel to discuss the challenges brands are now facing with AR and VR. According to NorthSouth Studios chief executive Bill Newell, the most impactful events for AR in 2017 were Apple and Google’s introduction of AR development kits. But he acknowledged that convincing big brands to consider AR or VR projects is still a major challenge for the creators of those experiences. At the agency Firstborn, senior vice president business planning Gabe Garner says his company is always honest about the return on investment, which won’t match up with traditional media. Continue reading Brands Face the Challenges, Promises of AR/VR Experiences

Live Streaming Will Get its Own Upfronts in NYC This October

“Today” show host Al Roker’s newly-formed Roker Media is teaming up with Brave Ventures to launch the “Live Fronts.” The NewFronts-style event, which will provide live-video companies with the chance to pitch to advertisers, will be held in New York City in October. Attendance will be open to “anyone in the business of live-streaming,” said Brave Ventures co-founder Jesse Rednis. Advertising Age describes the event “as a way to showcase the opportunities for marketers and content producers on platforms like Facebook Live, Periscope and YouNow, while at the same time hanging the open-for-business sign.” Continue reading Live Streaming Will Get its Own Upfronts in NYC This October

Senate Intelligence Committee Drafts Cyber Threat Legislation

The U.S. government has had little success in passing bills to establish security standards and facilitate data sharing between the private and public sectors, but the Senate Intelligence Committee is currently drafting a new bill that would serve that purpose. Senator Dianne Feinstein and Senator Saxby Chambliss co-authored a bill which states that a company cannot be sued for sharing threat data to any entity or the federal government to prevent or investigate a cyberattack. Continue reading Senate Intelligence Committee Drafts Cyber Threat Legislation

Getty Images Delivers Winter Olympic Photos in Record Speeds

Getty Images along with AP, AFP, Reuters, and EPA wire agencies have set up state-of-the-art fiber optic networks to deliver Olympic images almost instantaneously. Getty can deliver photographs from the Winter Olympics in Sochi directly to publications within 180 seconds thanks to 20 kilometers of cable and a 100Mbps network. The process of preparing an image for delivery in record speed involves a team of Photoshop experts, captioning specialists, and editors. Continue reading Getty Images Delivers Winter Olympic Photos in Record Speeds

NSA Creates Website and Games to Educate Young Children

In a mission to make government agencies more understandable to children, and the general public, the National Security Agency has created a website filled with interactive games, cartoon characters and puzzles. The goal is to educate children about spying, and spark an early interest in related career paths. The CryptoKids website for “future codemakers and codebreakers” is aimed to make these occupations seem cool, and even has a section entitled “How Can I Work for NSA?” Continue reading NSA Creates Website and Games to Educate Young Children

Tech Firms Step Up Efforts on Digital Counter Surveillance

The “Snowden Effect” has caused a ripple among major tech companies trying to assure consumers that their personal information is secure and protected in data centers. Following the surveillance revelations by Edward Snowden, the question on everyone’s mind is whether their private and confidential data has been secured from prying eyes online. A number of companies, concerned by the National Security Agency’s actions, are working to protect their customers’ data.

Continue reading Tech Firms Step Up Efforts on Digital Counter Surveillance