Facebook to Enable Curated News Collections for News Feed

Facebook is reportedly working on a new feature, dubbed Collections, that presents curated content from publishers in News Feed. Collections is similar to Snapchat’s Discover section, where selected news outlets can showcase news stories, videos and other content. The move is seen both as another way that Facebook is copying rival Snapchat, and, at the same time, battling the scourge of fake news that came to the fore during the U.S. presidential election. Facebook did not comment on the development. Continue reading Facebook to Enable Curated News Collections for News Feed

Facing Ad Saturation, Facebook Is Now Forced to Get Creative

Facebook, which is currently ranked second in Internet advertising, is reaching saturation with its ads, prompting chief financial officer David Wehner to declare that the company’s revenue growth will “meaningfully” slow in 2017. That’s forcing Facebook to experiment with more creative ways to boost ad revenue than simply pushing quantity. To that end, the company is experimenting with targeting customized ads based on the Facebook profiles tied to the IP addresses streaming shows to peoples’ Roku or Apple TV boxes. Continue reading Facing Ad Saturation, Facebook Is Now Forced to Get Creative

Facebook Rolls Out Instant Games in News Feed, Messenger

In its newest effort to keep users on its site and amp up gaming, Facebook introduced Instant Games, which allows users to play 17 different titles in its News Feed and messaging app Messenger. Currently, 15 percent of the time people spend on Facebook is for gaming. The game titles, which will be available on iOS and Android devices and the Web for free, include Bandai Namco Entertainment’s “Pac-Man” and Activision Blizzard’s new “Shuffle Cats Mini.” Instant Games will debut initially in 30 countries. Continue reading Facebook Rolls Out Instant Games in News Feed, Messenger

AT&T Reveals Details About DirecTV Now Streaming Service

AT&T filled in details about its streaming service DirecTV Now, which goes on sale this week for between $35 and $70 a month. Four tiers of service range from 60 channels to 120 channels, delivered to Web browsers, mobile phones and streaming devices, including Amazon’s Fire TV stick and Apple TV. AT&T is currently offering a promotional deal of a 100-channel package, which will be priced at $60/month, for $35/month. The company, which bought DirecTV for $50 billion last year, will continue to sell its satellite service. Continue reading AT&T Reveals Details About DirecTV Now Streaming Service

Moat Debuts Video Ad Metrics for Variety of Digital Platforms

Analytics company Moat is rolling out new advertising metrics for platforms including Facebook, YouTube, Snapchat and Hulu. Recently, Facebook revealed that it has overstated metrics for video viewing for years. Rather than focusing on what constitutes a video view, Moat will judge the quality of video ad views with its Moat Video Score, which assigns in real time a number between zero and 100 based on how long viewers watch and listen to the ad and the percentage of “screen real estate” it takes up. Continue reading Moat Debuts Video Ad Metrics for Variety of Digital Platforms

Facebook Moves to Fix Metrics Bugs and Assuage Advertisers

In the wake of admitting it had overstated how long users spend watching videos on its site, Facebook is taking steps to regain credibility among advertisers and publishers. The company, which apologized in September, will now rely more on third-party measurement services — including comScore, Moat, Nielsen and Integral Ad Science — to ensure accurate metrics on display and video ads. Other moves include the formation of a “measurement council,” composed of ad agency execs and marketers, to develop more relevant metrics. Continue reading Facebook Moves to Fix Metrics Bugs and Assuage Advertisers

AOL Layoffs Reflect New Emphasis on Mobile, Video and Data

AOL is planning to release 5 percent of its staff today, affecting about 500 employees. “CEO Tim Armstrong said that most of the cuts will come in its corporate units, while resources will be shifted more at mobile, video and data offerings going forward,” reports Recode. AOL, which was purchased last year by Verizon, recently added 1,500 employees from its ad deal with Microsoft and acquisition of Millennial Media. AOL’s current structure features its media unit (with properties such as Huffington Post and TechCrunch) and its platforms groups, which includes its advertising tech. “Armstrong said the layoffs are not related to current discussions AOL execs are having with Yahoo counterparts about integration between the two companies,” notes Recode. Continue reading AOL Layoffs Reflect New Emphasis on Mobile, Video and Data

High Profile Snap IPO Could Push Other Startups to Go Public

Snapchat parent company Snap Inc. has confidentially filed for its IPO, according to sources familiar with the matter. The four-year old messaging app could go public as early as March 2017, in what is expected to be one of the highest-profile stock debuts in years, and one that could potentially convince other tech startups to test public markets. The Venice, California-based company is looking to raise as much as $4 billion, with a valuation in the $25 billion range, which could make it the largest U.S.-listed tech offering since Chinese e-commerce giant Alibaba went public in 2014. Continue reading High Profile Snap IPO Could Push Other Startups to Go Public

Google, Facebook Ban Fake News From Earning Ad Revenue

During the U.S. presidential election, the preponderance of fake news on various social media sites got a lot of attention. Now, Google says it is updating its policies to ban fake-news websites from using AdSense, its ad-selling software. The company defined fake news as “pages that misrepresent, misstate, or conceal information about the publisher, the publisher’s content, or the [website’s] primary purpose.” Following in Google’s footsteps, Facebook similarly banned fake news sites from using its advertising network. Continue reading Google, Facebook Ban Fake News From Earning Ad Revenue

Chrome Tightens Up Security Warnings for Unencrypted Sites

In January, Chrome will begin placing a “not secure” warning on the left of its address bar for websites that do not use strong HTTPS-connected encryption, which accounts for nearly half of the world’s existing sites. Up until then, Chrome has only posted warnings on HTTPS sites with faulty encryption. Later in 2017, Chrome plans to expand the categories of sites for which it will issue warnings, including any unencrypted pages visited via Chrome’s Incognito and any HTTP site offering downloads. Continue reading Chrome Tightens Up Security Warnings for Unencrypted Sites

Facebook Borrows From Snapchat, Periscope Adds AR Masks

Imitation is the sincerest form of flattery it’s said, and that’s what’s going on among social media platforms. Facebook’s WhatsApp is experimenting with a Status feature that is basically a photocopy of Snapchat Stories, sharing photos, videos and emoji. Elsewhere, Periscope is copying both Facebook and Snapchat, by offering its own animated augmented reality selfie masks. The first ones offered, which allow the user to look like Hillary Clinton or Donald Trump, have been available throughout the duration of the election. Continue reading Facebook Borrows From Snapchat, Periscope Adds AR Masks

Google Offers Formal Response to Two EU Antitrust Charges

Google formally rebutted two antitrust charges made by the European Commission (the European Union’s executive body). The Commission claims that Google has used its search engine to boost Google Shopping, its price comparison service, and AdSense, its ad placement service. A third European Union antitrust suit claims that Google’s mobile OS is a ‘Trojan horse’ to promote its own products and services, injuring potential rivals. The EU says it “cannot at this stage prejudge the final outcome of the investigation.” Continue reading Google Offers Formal Response to Two EU Antitrust Charges

Warner Bros. and Google Team Up for Unique Film Promotion

Google and Warner Bros. Pictures have partnered to promote “Fantastic Beasts and Where to Find Them,” the prequel to the “Harry Potter” franchise, via integrations with Daydream View VR, Google Allo, YouTube and more. Among the features are a series of spells that users can cast by speaking to Google’s voice assistant: “Lumos” will turn on the phone’s flashlight and “Nox” will turn it off; “Silencio” will disable the ringer and notifications. Another feature of the partnership is integrating real-life locations in Google Street View and letting fans visit 1926 New York City. Continue reading Warner Bros. and Google Team Up for Unique Film Promotion

Instagram Introduces a Test Version of E-Commerce Feature

In May, Instagram designers, engineers and product managers brainstormed ideas on how to make shopping work in the app. Now, six months later, they’re introducing the winning idea: Brands can tag products in their photos, much the way users tag friends. A single tap will reveal more information about the product, and another tap will send you to the retailer’s site to buy the product. After the launch, Instagram will gather data from how consumers use the new feature to improve it. Continue reading Instagram Introduces a Test Version of E-Commerce Feature

Facebook Opens Gameroom to Unity Developers, PC Gamers

Facebook just announced that its PC gaming platform, Gameroom (formerly dubbed Facebook Games Arcade), is now open for all developers. The app is also available to users, for Windows 7 and up. Developers using the upcoming Unity 5.6 game engine will be able to export their games directly to the Gameroom platform. The new platform most closely resembles Valve’s Steam, which boasts 125 million active users. But Facebook is counting on its 1.71 billion monthly active users to intrigue developers and gamers alike. Continue reading Facebook Opens Gameroom to Unity Developers, PC Gamers

Page 45 of 107«...102030...41424344454647484950...607080...»