Facebook Will Submit to Audit to Offer Ad Data Transparency

Facebook is answering criticism from advertisers to provide more precise data about the reach of digital ads. The social network agreed to an audit of the audience measurements and other information that it provides to advertisers. Marketers pay based on the number of times an ad is viewed, but media companies count views differently based on whether the sound was on or if the viewer watched the entire ad. Advertisers are calling for ad platforms to increase transparency. Facebook will allow the Media Rating Council to conduct an audit of the data that the company reports to its advertisers. Continue reading Facebook Will Submit to Audit to Offer Ad Data Transparency

Facebook Negotiates with Music Industry Over Video Content

Facebook is doubling down on inking agreements with music industry publishers, labels and trade associations, with the goal of accessing user-generated videos that include songs and, ultimately, the labels’ own professionally produced videos. Facebook’s main rival is Google’s YouTube. From the music industry point of view, a deal with Facebook could bring substantial revenues from its 2 billion users and growing advertising division, as well as create a bargaining chip in negotiations with YouTube. Continue reading Facebook Negotiates with Music Industry Over Video Content

Twitter Reveals Plans to Attract More Users, Draw Ad Revenue

President Donald Trump’s frequent use of Twitter has increased that platform’s visibility. That is potentially drawing in new “passive, non-tweeting” users, which may, in turn, result in more much-needed advertising revenue. But even as usage increases, the company still struggles to burnish its financial profile. To improve its fortunes, Twitter says it plans to tweak its advertising strategies, focus more on video and expand its data licensing business, by which companies pay to mine billions of daily tweets. Continue reading Twitter Reveals Plans to Attract More Users, Draw Ad Revenue

NBA, Take-Two Establish First Professional Sports E-League

The National Basketball Association and videogame publisher Take-Two Interactive Software inked a joint venture to establish a professional videogame league, with NBA franchises creating teams for Take-Two’s “NBA 2K” videogame, beginning next year. The NBA 2K e-league is the first to be operated by a major U.S. sports league, although both teams and athletes have bought or invested in e-sports teams before. Anheuser-Busch InBev NV and Arby’s Restaurant Group and other major advertisers have also gravitated to e-sports. Continue reading NBA, Take-Two Establish First Professional Sports E-League

Expanded Pinterest Tagging Feature Enables In-App Shopping

Pinterest has introduced a new feature that makes it easier for users to buy items in the photos pinned on the social platform. “Shop the Look” lets Pinterest users click on items in the photos to buy them or, if the items aren’t for sale, see similar items that can be purchased through the network. Brands or Pinterest employees can tag the items in question. The company previously offered “buyable pins,” which allowed users to make purchases, but only on a single item per pin. With the new feature, a user can buy multiple products in the same pin. Continue reading Expanded Pinterest Tagging Feature Enables In-App Shopping

How Apple Music Differentiates Itself in a Competitive Market

Since Jimmy Iovine came to Apple in 2014 to revivify Apple Music, the company spent $3 billion to buy Iovine and Dr. Dre’s streaming and headphones company, and doubled its subscriber base from 10 million to 20 million users by 2016. Each user pays a base fee of $10/month. The leap upward is impressive, but the total number of subscribers is still much less than the subscriber bases at Spotify, YouTube and Pandora, all of which offer free, ad-supported versions of their streaming services. Continue reading How Apple Music Differentiates Itself in a Competitive Market

Historic Super Bowl Marks Firsts and Generates Social Activity

This year’s Super Bowl made a major splash on a number of fronts. It marked the NFL’s first overtime game in Super Bowl history, a fifth ring for New England Patriots quarterback Tom Brady, a historic fourth quarter comeback, the first time a squadron of drones were featured during the halftime show, some impressive overall ratings, and a collection of ads that focused on social issues such as gender equality, ethnic diversity and immigration. The game delivered Fox an average viewership of 111.3 million, making it one of the top-five most-watched Super Bowls. Nielsen notes the broadcast generated a 45.3 household rating, while 70 percent of U.S. households turned in. Continue reading Historic Super Bowl Marks Firsts and Generates Social Activity

Snap Inc. Signs $2B Deal for Google Cloud Services Until 2022

Snap has inked a deal for Google Cloud services worth $400 million annually over the next five years, for a total of $2 billion. The deal is a continuation of a partnership that dates back to 2013. Analysts say the $400 million will give Google a “hefty annual bump.” Google doesn’t report numbers specific to its cloud business, but rolls it into all non-advertising revenue. In Q4 2016, Google’s non-advertising sector earned $3.4 billion in sales. The partnership could presage future alliances or mutually beneficial projects. Continue reading Snap Inc. Signs $2B Deal for Google Cloud Services Until 2022

Vizio Settles FTC, New Jersey Lawsuit Against Data Collection

Vizio just agreed to pay $2.2 million to settle a lawsuit filed by the Federal Trade Commission and the New Jersey Attorney General. The lawsuit accused the smart TV manufacturer of using its TVs to track what its owners watched — without their knowledge or consent — and then selling that information to marketing firms. According to the FTC, Vizio began gathering such data in 2014, and even retrofitted smart TVs sold as early as 2010 via a software update, for a total of 11 million TVs. Continue reading Vizio Settles FTC, New Jersey Lawsuit Against Data Collection

Snap Inc. Files for IPO, Describes Itself as a Camera Company

In its IPO filing, Snap Inc. revealed that an average of 158 million people use the Snapchat app — sending more than 2.5 billion messages and images — every day. The company’s annual revenue grew from $58.7 million in 2015 to $404.5 million last year. Nearly all its revenue comes from advertising, especially on mobile. Expected to seek a market valuation of $20 billion, Snap may receive $4 billion, which, according to Standard & Poor’s Global Market Intelligence would make the company one of the biggest tech offerings ever in the U.S. Continue reading Snap Inc. Files for IPO, Describes Itself as a Camera Company

Artificial Intelligence Now Powers Photo Searches on Facebook

Facebook’s Lumos computer vision platform, which was originally created to help visually impaired members of the social network’s community, is now being used for a more sophisticated image search. It allows users to find images on Facebook via key words that describe content, rather than a search that is limited to tags and captions. “Facebook trained an ever-fashionable deep neural network on tens of millions of photos,” explains TechCrunch. “The model essentially matches search descriptors to features pulled from photos” and “ranks its output using information from both the images and the original search.” Facebook may apply the tech to videos in the future and potentially raise the bar on its targeted ad offerings. Continue reading Artificial Intelligence Now Powers Photo Searches on Facebook

Facebook Eyes Success with Mobile Ads and Focus on Video

In its Q4 earnings report, Facebook revealed that sales rose 51 percent to $8.81 billion, above the $8.51 billion average analyst prediction. The bump in revenue is largely attributed to advertising on mobile phones. Also, within the space of a year, monthly active Facebook users increased 17 percent to 1.86 billion people, with 1.23 billion checking daily and 1.74 billion accessing the social network via their smartphones. Facebook has now cemented its No. 2 position in the mobile advertising market behind Google. The company is also making a major move into video content. Continue reading Facebook Eyes Success with Mobile Ads and Focus on Video

Facebook Working on Video App, Licensing TV-Quality Content

As part of its “video first” strategy, Facebook is at work on a video app for Apple TV and other TV set-top boxes, say knowledgeable sources, who add that the social media platform is also in discussions to license long-form “TV-quality” content. The move will allow Facebook to compete for TV advertising revenue and distribute content to TV sets. The company is already the No. 2 destination for digital ads after Google, but has said it is running out of room for more ads in its News Feed, the company’s main source of revenue. Continue reading Facebook Working on Video App, Licensing TV-Quality Content

Facebook Loses Oculus IP Lawsuit in $500 Million Jury Verdict

Facebook lost its intellectual property lawsuit with video game publisher ZeniMax Media yesterday and was ordered to pay $500 million in damages. ZeniMax had contended that a former employee helped develop the Oculus Rift VR headset with knowledge that he gained while working for the game publisher, and that the company had developed a prototype prior to Facebook acquiring Oculus VR for $2 billion. While Oculus was not found guilty of stealing trade secrets, the jury determined the company was guilty of copyright infringement and violating a confidentiality agreement. An appeal is expected. Continue reading Facebook Loses Oculus IP Lawsuit in $500 Million Jury Verdict

Facebook Tool Compares Ad Results Across Digital, TV, Print

Facebook has rolled out an information portal designed to help marketers compare ad performance across digital, television and print campaigns. “The company’s new marketing mix modeling (MMM) tool will let measurement partners gather information directly from Facebook, Instagram and Facebook’s Audience Network on behalf of their clients for cross-channel measurement and planning,” reports Variety. More than 150 advertisers are already using the MMM information, and the company has been working to feed its data “to partners including Nielsen, Neustar MarketShare, Analytic Partners and Marketing Evolution.” Continue reading Facebook Tool Compares Ad Results Across Digital, TV, Print

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