Google is finally allowing Nielsen to put measurement tags on YouTube video ads, which will likely attract more advertisers to the site. Nielsen will be able to provide demographic information in partnership with Facebook, and marketers will be able to see how many people are seeing their ads, and how often. For two years, Google wouldn’t allow measurement tags on its ads, but the change of heart comes at a time when online ad sales are booming. Continue reading Google Allowing Nielsen Measurements for YouTube Videos

According to one ESPN executive, sports television is in a position to take greater advantage of technology and “digital disruption” — benefiting not only advertisers, but viewers as well. From the invention of instant replay and new platforms for a social, interactive game-watching experience, sports have led the way for innovative options for viewers to tune in and for advertisers to get valuable airtime, making the most of their ad dollars. Continue reading ESPN Sales Chief Says Digital Disruption is Key to Success

Google is beta-testing a program that tracks consumers wherever they go using location data on their smartphones. It is the company’s answer to advertisers’ question: “How do we reach consumers who are on-the-go?” The program uses Android and iOS technology to track consumers’ locations and looks at their recent Google searches. Participating advertisers whose brick-and-mortar stores are nearby can pay to appear first in those listings. Continue reading Google Uses Location Tracking to Target Customers On-the-Go

Automated advertisement buying is used by marketers where computerized systems focus on specific users based on their consumer data and Web browser histories. Machines and automation are handling more of the process of purchasing online advertising. These new methods of ad buying are expected to increase by more than 50 percent, and are becoming a more popular trend among advertisers to target their ads with more efficiency. Continue reading Study: Automated Ad Buying to Grow by 56 Percent This Year

Marketers are increasingly looking to smartphones and tablets to reach consumers, as spending on mobile advertising more than doubled during the first half of this year. According to new estimates from the Interactive Advertising Bureau, mobile-ad spending in the U.S. totaled $3 billion in the first half of 2013, up from $1.2 billion the previous year. In related news, research firm IHS projects that the number of Internet-connected video devices will pass 8 billion by 2017, a figure that should also be of interest to advertisers. Continue reading Mobile-Ad Spending More Than Doubles in First Half of 2013

Twitter has revealed its plans to raise up to $1 billion in its long-anticipated public offering. Potential buyers finally got a glimpse at Twitter’s financials yesterday, which indicate the social platform’s revenue more than doubled to $254 million during the first half of 2013. However, while the popular messaging service continues to transform electronic communication and public conversation, the company is still losing money while facing hurdles drawing new users and advertisers. Continue reading Twitter Reveals its Financials and Plans for $1 Billion IPO

Google may change the way that online browsing activity is tracked by developing an anonymous identifier for advertising, or AdID. This identifier would essentially replace third-party cookies to track browsing information, which would then be used for marketing purposes. The identifier would be sent to advertisers and ad networks that agree to certain guidelines, while providing users with greater privacy and control over how they browse the Internet. Continue reading Google May Implement Anonymous Identifier to Replace Cookies

A recent study from IPG Media Lab and digital advertiser YuMe indicates that consumers remember ads better after viewing them on tablets as compared to smartphones, PCs or TVs. The study suggests that the improved ad recall is because viewers tend to watch videos on tablets when they’re at home and they do not multitask the way they do when watching TV. In an unrelated poll of ad execs, IAB found that a majority plan to shift their budgets from TV to digital video ads. Continue reading TV Advertising Feels the Heat of Video Ads on Mobile Devices

Twitter may be responsible for increasing viewership of live broadcast events. The company contends that significant Twitter activity drives buzz, which increases viewership. MTV’s recent Video Music Awards drew 10.1 million viewers, while more than 300,000 tweets per minute were recorded during the Miley Cyrus performance alone. While Facebook also generates social chatter about TV broadcasts, it does not always reach people as the show airs. Continue reading Twitter May Be Increasing Viewership for Live TV Broadcasts

Recently discovered patent information suggests that Google may begin using Google Glass to track consumers’ reactions to advertisements. Glass can identify an ad and judge a person’s response by monitoring pupil dilation. This technology could help Google develop a “pay per gaze” system where advertisers get charged each time an ad is viewed through Glass. However, recent reports have indicated that personal data collected from Google Glass apps would not be sold for advertising or marketing purposes. Continue reading Google May Use Glass to Track Consumer Reactions to Ads

Facebook video ads are likely to debut this fall, instead of this summer. The debut has fueled much speculation regarding the amount of revenue that this will generate for the company. The video ads are expected to offer a new way to target advertising to non-broadcast TV watchers. It will be determined what form the much debated videos will take, and if the $2 million price tag will attract businesses and audiences on the Web and mobile devices. Continue reading Facebook Expected to Unveil Video Ads for Web and Mobile

In a new study, Nielsen has confirmed a connection between television viewing and the magnitude of related Twitter buzz. The study suggests that Twitter activity can encourage people to watch TV programming and increase ratings significantly, while TV viewing can affect the number of tweets. Nielsen and Twitter have joined forces to measure Twitter traffic regarding various shows. Ultimately, it may be difficult to determine if Twitter actually influences TV watching or if it is a reflection of it. Continue reading Nielsen Study Finds Links Between TV Viewing and Twitter

Twitter is quickly becoming a normal part of the television experience, in that it is changing how people watch TV. Twitter is allowing audiences to interact with scripted and reality TV shows directly, as well as provide real-time commentary. Viewers of hit shows, such as HBO’s “Game of Thrones,” are looking to Twitter as a popular place for viewer commentary. As television is increasingly shared on Twitter, new business and viewing opportunities arise. Continue reading Twitter Changing How We Watch and Interact with TV Shows

Yesterday marked the 10th anniversary of Google AdSense. Following the company’s successful launch of AdWords, Google expanded its search-based ad program with a self-service option designed to maximize revenue potential for websites while improving the user experience with more relevant ads. Providing advertisers with the ability to reach across pages dynamically has led to a service that over time has helped steer the economics of the Web. Continue reading Advertising for Good: Google AdSense Helps Fuel the Web