Snapchat Adds ‘Our Campus Story’ Exclusively for Colleges

Snapchat’s popular “Our Story” montages from live events around the world are so popular that the company is adding a similar feature to share students’ college experiences. The “Our Campus Story” feature only allows people on campus to post and view the communal story. Like with “Our Story,” Snapchat will still approve all of the posts before they get added to the mix. The new feature launched last week at UCLA, the University of Southern California, Penn State, and UT Austin. Continue reading Snapchat Adds ‘Our Campus Story’ Exclusively for Colleges

Facebook Updates News Feed to Include More Current Events

Social network Facebook is making changes to its algorithm that determines what stories show up in its users’ News Feeds. The update will give major news events like the Ferguson riots more priority, so that people can share and discuss these stories as they unfold. Facebook has also been able to convince advertisers to spend on high user engagement. An eMarketer report shows marketers’ digital ad spending share is higher than the share of time people actually spend on Facebook. Continue reading Facebook Updates News Feed to Include More Current Events

Apple Introduces iOS 8 with a Focus on Privacy and Sharing

With the release of Apple’s iOS 8, the company is introducing some significant privacy and sharing upgrades. Following the recent hack of celebrity photographs from iCloud accounts, Apple launched a campaign explaining the ways in which it handles personal data. CEO Tim Cook released a statement indicating that he wants Apple to be transparent about these issues. In iOS 8, the company released a feature called Continuity, enhanced user privacy, and family sharing. Continue reading Apple Introduces iOS 8 with a Focus on Privacy and Sharing

Growth in Digital Video Ad Market, YouTube Maintains Lead

According to eMarketer, Google’s YouTube is projected to take in about $1.13 billion in video-advertising revenue this year, up 39 percent from $810 million in 2013. However, the digital video advertising segment in the U.S. is expanding (YouTube’s 18.9 percent share is down from 21.2 percent last year), and YouTube is not expected to increase its market share significantly over the next three years. YouTube is also somewhat limited in its ad potential due to the amount of user-generated and short content. Continue reading Growth in Digital Video Ad Market, YouTube Maintains Lead

Growing Success of E-Sports Draws Attention of Advertisers

Over 70 million people watch e-sports over the Internet or on TV worldwide, estimates SuperData Research. ESL, Major League Gaming and other independent game leagues put on dozens of competitions per year. Game tournaments now sell out arenas in the same way that professional sports do, and top players receive incomes in the millions. Professional gamers are now granted visas, just as professional athletes are. And the success of the gaming industry is attracting advertisers worldwide. Continue reading Growing Success of E-Sports Draws Attention of Advertisers

Snapchat Mobile App Plans to Add News Content and Sell Ads

Snapchat, the mobile app that creates vanishing messages and currently touts 27 million users, may soon become a service for distributing television and movie clips, news videos and articles, and advertisements. According to people familiar with the matter, the startup has met with advertisers and media companies in recent weeks about a service to launch in November called Snapchat Discovery. At least a dozen newspapers, magazines and TV networks have reportedly discussed providing content. Continue reading Snapchat Mobile App Plans to Add News Content and Sell Ads

Second Screen: Shazam Unveils Sales Platform for TV Networks

Each month, almost 100 million people use song-recognition app Shazam. Many shows and ads integrate Shazam to supply special offers or exclusive content. The app now plans to launch Resonate, a sales platform to help television networks monetize the viewers that use second screens while watching television. The platform aims to help network partners exert more control over the messages and content users receive when using Shazam while watching TV.  Continue reading Second Screen: Shazam Unveils Sales Platform for TV Networks

Yahoo Targets Mobile Advertising Market with Flurry Purchase

Yahoo is purchasing mobile app analytics firm Flurry, a company that collects data from some 540,000 apps to help marketers identify which mobile ads work the best for Android and iPhone users. While financial specifics have not been released, insiders suggest the deal is valued at more than $200 million, one of the largest under CEO Marissa Mayer. The acquisition is another step by Mayer to pursue mobile advertising revenue, a market largely dominated by Google and Facebook. Continue reading Yahoo Targets Mobile Advertising Market with Flurry Purchase

Nielsen Teams Up with Facebook to Measure Mobile TV Viewing

Facebook and Nielsen are joining forces as part of an ambitious campaign to better measure how consumers are using their mobile devices for accessing entertainment media. As part of the mobile ratings Nielsen plans to introduce this fall, Facebook will scan its databases for the age and gender of its users who watch a TV show on their phone or tablet. The data will be shared with Nielsen and ultimately help networks and advertisers learn more about the viewing habits of consumers. Continue reading Nielsen Teams Up with Facebook to Measure Mobile TV Viewing

Nielsen to Roll Out Mobile Ratings This Fall, Slowly at First

Prompted by TV and advertising clients, Nielsen plans to launch its mobile ratings this fall. However, the company says that factoring mobile phones and tablets into TV measurement will roll out slowly based on relatively low adoption and the common practice of time-shifting. According to Nielsen, live TV viewing has remained constant over the last three years, while time-shifting has increased 30 percent — something to consider since most mobile viewing takes place outside of the same-day ratings window. Continue reading Nielsen to Roll Out Mobile Ratings This Fall, Slowly at First

Facebook Pursues Video Advertising with LiveRail Acquisition

Facebook announced Wednesday that it will acquire ad technology firm LiveRail, furthering its efforts with effective video advertising. LiveRail, sometimes referred to as a “supply side” platform, helps media companies sell video ads programmatically. The company currently works with clients such as A&E, Univision, MLB and BET. Facebook believes that the LiveRail acquisition will eventually lead to better video ads that are more relevant to its community. Continue reading Facebook Pursues Video Advertising with LiveRail Acquisition

Startup Offers Customized Mobile Apps for YouTube Celebrities

High-profile YouTubers — whether they be vloggers, athletes, musicians or beauticians — can now reach their audience through personalized mobile apps. Victorious, a startup led by three former Google executives, launched last week. The company has recruited several YouTube celebrities to use its app to post photos and videos, and communicate with fans. Victorious will allow the creators to make money from in-app purchases, advertisements and merchandise sales. Continue reading Startup Offers Customized Mobile Apps for YouTube Celebrities

Google Moves Further into Retail with New Overnight Delivery

The search engine Google is adding overnight delivery to its shipping options in Northern California. From San Francisco to Berkeley, and soon other cities, Google promises to deliver items purchased by 7:00 pm to doorsteps the next day. Unlike Amazon’s massive warehouses, Google’s system utilizes chain stores such as Target and Walgreens to help fill orders. This delivery service may entice customers to search for products on Google rather than Amazon. Continue reading Google Moves Further into Retail with New Overnight Delivery

Twitter Offers New One-Click Video Embedding Capability

Social network Twitter is making video sharing easier than ever for advertisers and regular users alike. By typing a hashtag in a tweet, Twitter users can easily find related videos in the suggested hashtag results. Then users can attach those videos to their original tweets with just one click. The social network could sell businesses the opportunity to provide those searchable, embeddable videos. Recently, Twitter made one-click videos available in Promoted Tweets. Continue reading Twitter Offers New One-Click Video Embedding Capability

Small Ad Networks May Suffer from “Do Not Track” Proposals

The Worldwide Web Consortium and the Digital Advertising Alliance have been working on separate efforts to draft rules that would allow Internet users to browse without being tracked by online marketing companies. However, the proposals from both groups will still allow Google or Facebook to track consumers on their own sites or properties such as Gmail or any site with a Facebook “Like” button. Small ad networks say the new proposals will undercut their business. Continue reading Small Ad Networks May Suffer from “Do Not Track” Proposals