Apple to Bundle News+, TV+, Music as Early as Next Year

According to sources, Apple, in a bid to gain more subscribers, plans to bundle its paid Internet services, including Apple News+, Apple TV+ and Apple Music, as early as 2020. Apple included a proviso in its recently inked media deals that allows it to bundle the News+ service with other paid digital content. Debuted in March, Apple News+ is a $10 per month subscription service that provides access to many publications, splitting the revenue in half with the newspaper and magazine publishers. The Apple TV+ streaming video service launched earlier this month. Continue reading Apple to Bundle News+, TV+, Music as Early as Next Year

Jack Dorsey Announces Twitter’s Plan to Ban Political Ads

Twitter chief executive Jack Dorsey revealed yesterday that the social platform would ban all political advertisements. Dorsey believes such content has “significant ramifications that today’s democratic infrastructure may not be prepared to handle,” and that manipulated videos and the spread of misinformation are creating challenges at an “overwhelming scale.” The move adds another layer to the debate over online advertising, social media and free speech — especially in the political arena — and increases the pressure on Facebook CEO Mark Zuckerberg to reconsider his laissez-faire approach. Continue reading Jack Dorsey Announces Twitter’s Plan to Ban Political Ads

Twitter Tackles Abusive Tweets, Ad Glitches Hurt Revenue

Twitter’s shares dropped 20 percent with the news that revenue and profit in Q3 were below Wall Street expectations. The company added six million more users in Q2 — for a total of 145 million — likely due to changes that allow users to follow content of greatest interest to them. Twitter also reported that its machine learning-enabled tools now remove fully half of all the abusive tweets on its platform without relying on anyone to report them. This change is much welcomed given the platform’s persistent problem of abuse. Continue reading Twitter Tackles Abusive Tweets, Ad Glitches Hurt Revenue

Amazon Ad-Free Kindle Kids Edition Aims to Boost Reading

Amazon’s upcoming $109.99 Kindle Kids Edition features a six-inch e-ink display, adjustable front light and long battery life. The device, whose hardware is identical to the entry-level Kindle that costs $20 less, offers cases and wallpapers that appeal to young people. A two-year guarantee will replace a broken unit. Amazon also provides a one-year subscription to its FreeTime Unlimited, which gives access to curated e-books within a walled garden. When the year is up, subscriptions range from $2.99 to $9.99 per month. Continue reading Amazon Ad-Free Kindle Kids Edition Aims to Boost Reading

Facebook Agrees to $40 Million Fine for Incorrect Ad Metrics

Facebook agreed to pay a $40 million penalty for providing incorrect metrics for average viewing time of ads on its platform. In 2016, Facebook admitted to the problem, and a group of small advertisers sued in California federal court, in part claiming that Facebook knew about the problem long before it admitted and fixed it. Facebook countered the impact was minimal because it doesn’t bill advertisers based on watch-time; plaintiffs disagreed, saying it is a “common indirect barometer to guide ad-buying decisions.” Continue reading Facebook Agrees to $40 Million Fine for Incorrect Ad Metrics

TV Execs Push to Include Out-of-Home Viewing in Ratings

Local TV station executives are increasingly aware that viewers watch content on all kinds of devices. Accordingly, NBCUniversal and Hearst have stopped using traditional ratings and switched to total viewer impressions, which will count all the ways a show is viewed. Other local TV groups vowed to do the same by 2020. At the same time, national TV executives also plan to add in those who view shows outside the home, in offices, hotels and the like, into final ratings. Nielsen has long dominated ratings of linear TV viewership. Continue reading TV Execs Push to Include Out-of-Home Viewing in Ratings

Facebook Unveils Three New Ad Units: Polls, Playable, AR

Facebook announced plans to release three new ad units under the banner Advertising You Can Play With: polls, playable ads (both in the mobile News Feed), and, last, AR ads that will debut in beta in the fall. Playable ads, first shown at the ChinaJoy gaming conference in August 2018, allow users to install and try apps before buying them. AR ads have been in a test phase, with select advertisers, since Facebook revealed them at its F8 developer conference in 2018. All three products emphasize interactivity. Continue reading Facebook Unveils Three New Ad Units: Polls, Playable, AR

Pew Surveys Americans’ Trust in Use of Facial Recognition

Although numerous U.S. municipalities have decried facial recognition technologies as “coercive and oppressive,” 56 percent of ordinary U.S. citizens trust law enforcement to use the technologies responsibly. That’s one of the findings of the Pew Research Center, which also learned that 73 percent of those polled believe facial recognition can accurately identify people. The level of trust in law enforcement is surprising given recent incidents in which people have been incorrectly identified, even as terrorists. Continue reading Pew Surveys Americans’ Trust in Use of Facial Recognition

Facebook’s Latest Misstep: Culling Data From Popular Apps

Many smartphone users provide personal data to apps, from intimate health information to shopping habits. What the users don’t know is that Facebook culls the data seconds after they enter it, even if they have no connection to Facebook. Eleven popular apps, which have been downloaded millions of times, have been sharing data with Facebook — without any obvious disclosure to users providing that sensitive data. The revelation of that information has created a shakeup at Facebook and the involved apps. Continue reading Facebook’s Latest Misstep: Culling Data From Popular Apps

Advertisers to Spend More on Digital Than Traditional Media

New estimates from eMarketer indicate that advertisers in the U.S. will spend more on digital advertising through the likes of Facebook and Google in 2019 than traditional media such as television, radio and newspapers. Advertisers are expected to spend in excess of $129 billion on digital advertising this year as compared to the more than $109 billion they will spend on traditional advertising. The shift would mark the first time in history that digital advertising would comprise more than half of the U.S. ad market. Continue reading Advertisers to Spend More on Digital Than Traditional Media

German Antitrust Ruling Restrains Facebook Data Collection

Germany’s Federal Cartel Office, the country’s competition authority, issued an antitrust argument to restrict Facebook’s data collection. Stating that Facebook currently provides users with a stark choice between allowing the company to collect unlimited data or not using the site, the Federal Cartel Office stated that Facebook must allow users to refuse the company’s bid to collect their data and automatically merge it with data from Instagram, WhatsApp and non-Facebook sites. The decision impacts 32 million German users. Continue reading German Antitrust Ruling Restrains Facebook Data Collection

Snap Maintains User Numbers, Aims for Profitability in 2019

The number of Snapchat app users will remain the same this quarter, news that was a relief to investors and helped propel Snap shares up 22 percent, to $8.62 in after hours trading. Since it went public in March 2017, Snapchat has competed with Facebook’s Instagram, which adopted many Snapchat features. Snap also redesigned the app, to the dismay of some advertisers and users. In Q4, Snap, with 186 million daily active users, was on a par with the previous quarter, although down one million from the same period a year ago. Continue reading Snap Maintains User Numbers, Aims for Profitability in 2019

Facebook to Integrate Instagram, Messenger and WhatsApp

Facebook chief exec Mark Zuckerberg reportedly plans to integrate the company’s Instagram, Messenger and WhatsApp messaging apps. According to those familiar with the plan, the three services will continue operating as standalone apps, but their tech infrastructure will be stitched together. For the first time, the messaging networks’ 2.6 billion global users will be able to communicate across platforms. The initiative is expected to be completed by the end of this year or early 2020. It will require teams to significantly reconfigure functionality of all three services and will include new end-to-end encryption. Continue reading Facebook to Integrate Instagram, Messenger and WhatsApp

Google Fined 50 Million Euros Under EU’s New Privacy Laws

Google and Facebook had a rough 2018 regarding data privacy, but the advertisers haven’t abandoned the two tech giants and their profits continue to soar. This year may be even tougher as concern about privacy grows. In fact, French regulators levied a 50 million Euro (about $57 million) fine on Google, for not clearly disclosing how data collected across its sites are used to personalize ads. Experts believe the behavior of big tech companies will be a “major topic” at the upcoming World Economic Forum in Davos, Switzerland. Continue reading Google Fined 50 Million Euros Under EU’s New Privacy Laws

NBCU Testing Machine Learning Tool for Better Ad Placement

NBCUniversal introduced its Contextual Intelligence Platform, a machine learning-powered tool that places ads in the most relevant spots across its many media properties. The tool examines program scripts, closed captions, and visual descriptions of the program and ads to find the best moment for an advertiser’s spot. The tool also relies on proprietary algorithms to gauge the emotionality of each scene. NBCU is beta-testing the system with three to five advertisers, and plans to release it in early 2019. Continue reading NBCU Testing Machine Learning Tool for Better Ad Placement

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