Amazon Curated Annual Holiday Toy Guide Comes at a Cost

Amazon released its annual Holiday Toy Guide featuring more than 1,700 “curated” items. In order to be considered for a spot in the well-regarded guide, Amazon charges toy companies millions of dollars, according to documents reviewed by Bloomberg. Amazon sells “Holiday Toy List” sponsorships for up to $2 million, and “the more sponsors pay, the more products they can nominate to be on the list and the more prominently their own products will be featured on the popular website.” Amazon’s summer toy list charged lower rates.

Continue reading Amazon Curated Annual Holiday Toy Guide Comes at a Cost

WhatsApp Combats Fake News as India Preps for Elections

In India, where fake news on Facebook’s WhatsApp messaging platform has led to violence, company executives publicly described a plan to stop the flow of misinformation. India is WhatsApp’s largest market, and WhatsApp’s announcement comes as India prepares for its biggest election. Based on machine learning, said software engineer Matt Jones, the new system will use data of past activity to bar automated fake accounts and troublemakers at three stages: when registering, while messaging and when reported by others. Continue reading WhatsApp Combats Fake News as India Preps for Elections

Mozilla and Others Pull Facebook Ads Over Privacy Concerns

Following the now widespread reports of Cambridge Analytica’s use of Facebook user data, some companies are pulling ads from the social media giant, in large part due to “consumer backlash and questions from lawmakers” over the company’s privacy policy, reports Engadget. Mozilla has pulled its ads, claiming to have taken a closer look at Facebook’s current privacy settings, particularly related to third-party apps. Many other companies around the world are considering a similar ad-related move, according to the article.

Continue reading Mozilla and Others Pull Facebook Ads Over Privacy Concerns

Google to Ban Cryptocurrency and ICO Ads Beginning in June

Google announced its intention to ban advertisements related to risky financial products, including any that promote cryptocurrencies and initial coin offerings (ICOs), beginning this June. This is part of an update to Google’s policy and seems to closely resemble a similar ban announced by Facebook in January. However, reports indicate that ad makers have found workarounds within Facebook (like typing “Bitc0in” with a zero instead of “Bitcoin”). Google plans to anticipate these sorts of workarounds in advance of the ban.

Continue reading Google to Ban Cryptocurrency and ICO Ads Beginning in June

Google Competes with Customers for Prime Online Ad Space

Google is among the biggest buyers of its own ads and the Silicon Valley titan is increasingly pushing its own hardware products — from Nest smart-home thermostats to the new Pixel phones — on its own site. Now a recent study shows that Google gives its own ads and those of its affiliate companies the most prominent placement nearly all the time. Google isn’t the only company competing with its customers for online ad space; Facebook and Microsoft fall into that same category. The digital advertising industry is valued at $187 billion. Continue reading Google Competes with Customers for Prime Online Ad Space

YouTube Go Maximized for New Users of Brazil, China, India

YouTube has spent more than a year creating YouTube Go, a site that has been customized to accommodate the limitations and needs of millions of new users from Brazil, China, India and Indonesia. These new users, online for the first time, bring different devices, connectivity and ideas about what the Internet is to them. YouTube has sent designers, engineers and researchers to those countries to plan a strategy. The challenges are balanced by the chance to engage more than one billion people of every socioeconomic level. Continue reading YouTube Go Maximized for New Users of Brazil, China, India

Facebook Launches Marketplace, Battles Sale of Illegal Items

This last Monday, Facebook began gradually introducing a new feature, Marketplace, which, similar to Craigslist, lets users buy and sell items. The app will be first introduced to users in the U.S., Australia, New Zealand and United Kingdom, and will also be available on the desktop in the next few months. Because most Facebook users access the site via mobile phones, Marketplace will provide better location data for matching buyers and sellers than Craigslist. Since the launch, however, Facebook has been dealing with illegal items for sale. Continue reading Facebook Launches Marketplace, Battles Sale of Illegal Items

Facebook Builds Pages into Digital Mall for Small Businesses

Forty-five million small business use Facebook Pages, and the Silicon Valley company is now upgrading the app to make it easier for them to make money with the feature by reaching mobile users. The upgrade includes a tabbed mobile layout, so businesses can display storefront sections and let visitors shop for products or look at a list of services. The new Pages also makes it much easier for a user to contact the small business in question, with Call Now, Send Message and Contact Us graphics bigger, more prominent and colorful. Continue reading Facebook Builds Pages into Digital Mall for Small Businesses

Advertisers Face an Increase in Ad-Blocking, Search for Fixes

The use of ad-blocking software is increasing to the point that some advertisers say it could be perilous to the Internet’s economic model. And it’s about to get worse for them. Whereas, now, ad-blocking software is limited to desktop computers, Apple iOS 9 will extend ad-blocking to mobile phones as well. But there could be a solution, say some experts. Advertisers are going to have to create simpler, less intrusive ads to survive. The other option — begging for customers to disable ad-blocking — hasn’t seen much success. Continue reading Advertisers Face an Increase in Ad-Blocking, Search for Fixes

Podcasting Embraces Native Ads, Blends Story and Sponsors

As podcasts continue to grow in popularity, more journalists and major media brands are turning to the format. Behind much of the format’s growth is the embrace of native advertising — ads that reflect the tone of the podcast as hosts discuss products during their show or even report on brands as ad spots. Blurring the line between advertising and news has led to a clash between those coming from public radio and those coming from commercial radio. Regardless, evidence suggests that native advertisements are effective. Continue reading Podcasting Embraces Native Ads, Blends Story and Sponsors

Lawsuit Filed Against Sling Media for Streaming Unwanted Ads

Consumers filed a class action lawsuit against Sling Media, claiming the company streamed ads through its Slingbox device without their permission. Slingbox sends TV, video and other media from home broadcast, cable or satellite devices to consumers’ phones. The plaintiffs allege that as of March 2015, the $300 Slingbox devices embedded advertising in the media streamed to the mobile devices of consumers who never consented to the ads. They claim Slingbox ads violate business law in California and Sling Media engages in unlawful business practices. Continue reading Lawsuit Filed Against Sling Media for Streaming Unwanted Ads

Facebook Now Hosting Articles from Major News Organizations

After months of negotiations, media companies have finally started publishing their content directly to Facebook. Nine major news organizations, including BBC News, NBC News and The New York Times, have agreed to the Facebook deal. The articles will load faster and the news organizations will be able to sell advertisements and keep the entire revenue. However, some analysts believe that this deal might draw readers and advertisers away from the media companies’ own sites. Continue reading Facebook Now Hosting Articles from Major News Organizations

Facebook To Cover the Super Bowl with Real Time News Feed

Facebook announced that it plans to launch the ultimate Super Bowl experience on its social network with what can best be described as a second-screen, real-time news feed entirely devoted to Sunday’s game between the Patriots and Seahawks. Facebook users can visit the designated Super Bowl page to access a live scoreboard and a running play-by-play of the game, as well as curated posts, photos, videos and ads from media sources, celebrities and friends talking about the game.  Continue reading Facebook To Cover the Super Bowl with Real Time News Feed

Advertisers Opting for Pinterest Influencers Over Pinterest Ads

With nearly 70 million visitors per month, Pinterest is becoming a popular destination for advertisers to reach new audiences, except not in the way that Pinterest intended. Instead of advertising directly through Pinterest via “Promoted Pins,” advertisers have found success in partnering with an array of “Pinfluencers,” individuals that have accrued millions of followers. Advertisers see the influence these individuals have over followers, and are discovering new ways to leverage them as effective marketing tools.  Continue reading Advertisers Opting for Pinterest Influencers Over Pinterest Ads

Google Takes On Amazon with its Same-Day Delivery Service

Google is becoming a major player in same-day package deliveries, taking on the likes of Amazon and eBay this holiday shopping season. The Google Express service — currently available in cities such as Boston, Chicago, New York, Los Angeles and San Francisco — handled 50 percent more toys during the two weeks after Thanksgiving, while book sales jumped more than 30 percent. Analysts estimate that up to 40 percent of Google’s core search business is tied to e-commerce. Continue reading Google Takes On Amazon with its Same-Day Delivery Service

Page 1 of 212