N3twork App Curates Online Videos into Personalized Channels

N3twork (pronounced “network”) is a new app hoping to make video discovery a little easier by organizing online videos into channels, similar to those found on traditional TV. These channels, though, are personalized using data from the users. On each video, the viewer has the option to swipe right to save for viewing later, swipe left to skip, or tap to watch. The service pulls video from an estimated 6,500 different online sources, and users can also upload their own videos. Continue reading N3twork App Curates Online Videos into Personalized Channels

Twitter Hopes New Import Feature for Vine Will Attract Brands

Vine’s new import feature is aimed at brands that want to produce videos without the limitations of a smartphone camera. Previously, Vine only allowed for six-second videos to be recorded and shared using the camera on users’ phones, which boosted creativity for individuals but hindered any commercial use. Now, users can upload videos shot with professional-grade cameras that are edited with computer software. The move is a step toward Twitter’s plan to monetize its video-sharing service. Continue reading Twitter Hopes New Import Feature for Vine Will Attract Brands

Transparency for the Web: XRay Tracks Use of Personal Data

In a step toward protecting the personal data of online users, researchers at Columbia University have created new software called XRay that can observe and predict how tech companies are using the personal data that they collect. The software is based on research related to Google’s Gmail ads, Amazon recommendations, and YouTube recommendations. XRay, which will help privacy-concerned watchdogs track how personal data is used, is still in development. Continue reading Transparency for the Web: XRay Tracks Use of Personal Data

Snapchat Mobile App Plans to Add News Content and Sell Ads

Snapchat, the mobile app that creates vanishing messages and currently touts 27 million users, may soon become a service for distributing television and movie clips, news videos and articles, and advertisements. According to people familiar with the matter, the startup has met with advertisers and media companies in recent weeks about a service to launch in November called Snapchat Discovery. At least a dozen newspapers, magazines and TV networks have reportedly discussed providing content. Continue reading Snapchat Mobile App Plans to Add News Content and Sell Ads

Instagram’s Audience Engagement is Triple That of Facebook

Social media shop Shareablee discovered that marketers are very active on Instagram, despite the fact that most cannot run ads on the photo- and video-sharing service yet. During the second quarter, Instagram had 56 percent more total actions than Facebook. While Instagram is four years old, and Facebook went live in 2004, it is not surprising that the brand activity is growing much faster on the mobile app. However, Instagram is also bringing in three times the engagement per post. Continue reading Instagram’s Audience Engagement is Triple That of Facebook

Foursquare’s Revamped Mobile App Now Personalizes Results

Foursquare has made dramatic changes in its smartphone app while rethinking its approach to local business recommendations. Since the company became popular in 2009 due to its check-in feature, Facebook and Instagram have taken much of that attention with their own check-in features. The revised app urges users to explore their surroundings while using Foursquare as their guide, with its database of 10,000 “tastes” to help users discover exactly what they want. Continue reading Foursquare’s Revamped Mobile App Now Personalizes Results

Second Screen: Shazam Unveils Sales Platform for TV Networks

Each month, almost 100 million people use song-recognition app Shazam. Many shows and ads integrate Shazam to supply special offers or exclusive content. The app now plans to launch Resonate, a sales platform to help television networks monetize the viewers that use second screens while watching television. The platform aims to help network partners exert more control over the messages and content users receive when using Shazam while watching TV.  Continue reading Second Screen: Shazam Unveils Sales Platform for TV Networks

Google will Compete with Amazon by Adding Product Ratings

In an attempt to compete with Amazon, Google is planning to add ratings to its product listing ads in order to make search results more effective. The ratings are to be based on aggregated rating and review data taken from several sources. Google believes merchants that gather these ratings will decide to share the data because it ultimately generates more business. The move should create more relevant search results as more data surrounds the product.

Continue reading Google will Compete with Amazon by Adding Product Ratings

Nearly 40 Million Twitter Users Do Not See Ads on Site or App

About 14 percent of Twitter’s 271 million users do not log in directly to the mobile app or website, where Twitter features its ads. These 37.9 million consumers instead access Twitter content through third-party apps such as Flipboard, Instagram, Foursquare or various news sources. When Twitter filed its IPO last year, the company projected that the number of people accessing via third-party apps would decline. However, growth of the third-party app population has doubled since then. Continue reading Nearly 40 Million Twitter Users Do Not See Ads on Site or App

Twitter Acquires AI Startup Madbits, Explores Image Search

Twitter announced that it has acquired an artificial intelligence startup known as Madbits. The social network is buying into Madbits’ technology that can search an image and understand its content. This new image search engine is based on deep learning, a type of AI that relies on convolutional neural nets, much like a human’s network of neurons in the brain. Twitter is just the latest in a line of tech companies to invest in this type of technology. Continue reading Twitter Acquires AI Startup Madbits, Explores Image Search

Newstag Slated to Launch Crowd-Curated Video News Service

Swedish startup Newstag has developed a compelling revenue-sharing approach that it hopes will solve the “broken economic model” of today’s news dissemination and consumption. Newstag plans to help professional news organizations, brands, NGOs and general consumers make money from news when it launches its service commercially in September. According to journalist and ETCentric contributor Adrian Pennington, the company recently announced $1.3 million in seed funding. Continue reading Newstag Slated to Launch Crowd-Curated Video News Service

Facebook Experiences Surge in Users and Mobile Ad Revenue

Facebook announced that its profits more than doubled and revenue exceeded estimates for the ninth straight quarter due largely to mobile ad growth. About 62 percent of the social network’s ad revenue now comes from mobile devices. According to eMarketer, advertising for mobile this year is projected to surpass advertising for newspapers, magazines and radio for the first time. Facebook also added another 40 million registered users, with the daily login increasing by 27 million. Continue reading Facebook Experiences Surge in Users and Mobile Ad Revenue

UK Police Fight Piracy by Replacing Online Ads with Warnings

The Police Intellectual Property Crime Unit (PIPCU) of London has partnered with Project Sunblock, a content verification company, to help take down copyright infringing websites by replacing ads with warnings. The warning, which notifies site visitors that the site is under criminal investigation, serves as an alternative to when an advertisement from a Project Sunblock client is about to be placed on a piracy site. This solution helps keep respected brands off illegal sites. Continue reading UK Police Fight Piracy by Replacing Online Ads with Warnings

Viacom Music Group and Spotify Form Streaming Partnership

Viacom’s Music Group is partnering with Spotify to provide consumers with free music from featured artists via their website and apps. The company will also provide music from its series and franchises, including MTV’s “Teen Wolf,” VH1’s “Love and Hip Hop,” CMT’s “Party Down South” and the “MTV Video Music Awards.” More than 150 Spotify playlists will be available across Viacom’s network of sites, while Spotify will promote them to its 40 million global users. Continue reading Viacom Music Group and Spotify Form Streaming Partnership

Google’s Ingress Game Combines Virtual and Real World Play

“Ingress,” a multiplayer game that uses the entire globe as its game board, made its debut on iOS this week. Now, iPhone users can join in the fun of working with other online gamers to find real life portals in their community and progress through the “Risk”-like game. “Ingress” already has about four million downloads on Android devices in about 200 countries. Google has also taken advantage of advertising opportunities, allowing businesses to pay to become a portal. Continue reading Google’s Ingress Game Combines Virtual and Real World Play

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