Facebook in Talks to Purchase Mobile Navigation Startup

Social giant Facebook is in discussions to acquire mobile navigation service Waze, according to people familiar with the matter. The purchase price has been reported by some outlets as high as $1 billion, which would rival the amount Facebook paid last year to purchase mobile photo-sharing service Instagram. The Waze acquisition would provide Facebook with the opportunity to efficiently deliver local ads and content to its 1.1 billion users. Continue reading Facebook in Talks to Purchase Mobile Navigation Startup

New Model: YouTube Launches Paid Subscription Channels

Google’s YouTube yesterday unveiled its much anticipated paid-subscription channels, that will enable some of its video content partners to charge a monthly fee for access to programming. The channels could become a new revenue stream for the video site and its content partners. The subscription model has attracted producers who have been seeking an option to YouTube’s online advertising model. Continue reading New Model: YouTube Launches Paid Subscription Channels

Google Readies Subscription Service for YouTube Channels

Google is reportedly getting ready to launch an à la carte subscription service for some of YouTube’s video channels, as part of an initiative to finance a wider range of content and secure an additional revenue stream. According to those familiar with the plan, the move will initially include as many as 50 “specialist” channels, which will be available to viewers via subscriptions for as little as $1.99 per month. Ad Age reported earlier that YouTube would look to keep 45 percent of subscription-based revenue. Continue reading Google Readies Subscription Service for YouTube Channels

YouTube Lowers Ad Prices as Viewership Numbers Grow

As Google’s YouTube continues its momentum with over one billion viewers per month, content choices are expanding and the site is attracting more advertisers. However, YouTube is facing competition from other online video sites such as Yahoo. Recently, the site lowered its prices for advertisements, but remains confident as Google CEO Eric Schmidt claims the “the future is now” for YouTube. Continue reading YouTube Lowers Ad Prices as Viewership Numbers Grow

Twitter Ads Service Now Available for All U.S. Businesses

Following three years of partner testing, Twitter has announced the general availability of its advertising services for U.S. businesses. Kevin Weil, Twitter’s senior director of product for revenue, made the announcement on stage yesterday during the TechCrunch Disrupt conference in New York City. The launch of Twitter Ad services could increase company revenue in preparation for an anticipated IPO. Continue reading Twitter Ads Service Now Available for All U.S. Businesses

Digital NewFronts: IAB Report Says Online Video on the Rise

Online video has yet to match television in terms of viewership numbers, but it is gaining momentum. According to the Interactive Advertising Bureau, which released its findings at this week’s Digital Content NewFronts in New York, professionally produced online video reaches approximately 45 million U.S. viewers each month (roughly 19 percent of adults). Nielsen indicates that more than 95 percent of the U.S. population watches TV. Continue reading Digital NewFronts: IAB Report Says Online Video on the Rise

Mobile App Traffic During Prime Time TV Hours on the Rise

New data from analytics firm Flurry indicates that mobile app traffic is heavy during the middle of prime time television hours. On weekdays, from 7:00 p.m. to 9:00 p.m., more than 50 million U.S. consumers are using mobile apps, according to the research. While mobile app usage has exploded in the last two years, ratings for numerous prime time shows have fallen. However, shows with older audiences are maintaining viewers — and original online programming continues to grow. Continue reading Mobile App Traffic During Prime Time TV Hours on the Rise

Coca-Cola Goes All Digital with Focus on Teens and Mobile

Beverage giant Coca-Cola has unveiled its multi-year initiative called “The AHH Effect,” produced with ad agency partner Wieden+Kennedy. The campaign will leverage the trend of mobile becoming a first screen for younger demographics and eventually plans to include dozens of digital games and other “snackable” digital experiences. The initiative also marks the first all-digital campaign for the company and a new approach to marketing. Continue reading Coca-Cola Goes All Digital with Focus on Teens and Mobile

Twitter Signs Deals with Broadcasters and Ad-Buying Firm

Twitter signed deals over the weekend with BBC America and Comedy Central that will bring video clips inside users’ real-time streams (last week we reported that Twitter was in discussions with Viacom, Comcast and NBC). While there have been video content deals before, such as featuring Weather Channel updates in expanded tweets, the new deals could serve as prototypes for future video sharing. Perhaps as a sign of things to come, Twitter also announced a new deal with a major ad-buying firm. Continue reading Twitter Signs Deals with Broadcasters and Ad-Buying Firm

Facebook Pursues Agencies to Launch Video-Ad Business

If its large asking price is met, Facebook could turn its anticipated video-ad units into a more-than-$4 million daily business right from the start. While all the details are not yet finalized, Facebook has been trying to sell agencies on the idea, attempting to secure accounts for the first slots which are to be available in June or July, according to executives. While the price tag is a concern, there is also a question regarding the possible backlash from users. Continue reading Facebook Pursues Agencies to Launch Video-Ad Business

Developers Face Initial Restrictions for Google Glass Apps

Google is following Apple’s example as it is looking to develop more apps for Google Glass. The company released guidelines for developers on Monday, but with limitations, as the company wants more control over what apps are created for the cloud-based “Glassware.” With these limitations, developers cannot sells ads or use third parties to collect and sell data, in addition to other restrictions. Continue reading Developers Face Initial Restrictions for Google Glass Apps

Twitter Pursuing Deals to Host Television Content and Ads

Twitter is reportedly close to reaching partnerships with TV networks that would bring video content and advertising to the social site. Talks are underway with Viacom, Comcast and NBCUniversal, say sources, who note that the deal with Viacom would allow the micro-blogger to host TV clips on its site and sell ads alongside them. The push for TV coincides with Twitter’s expansion into music discovery and sharing with its new mobile app. Continue reading Twitter Pursuing Deals to Host Television Content and Ads

COPPA Changes Could Affect Mobile Game Development

The Federal Trade Commission has made changes to the COPPA laws in regards to the definition of a “children’s app.” Changes to the online privacy rules will go into effect July 1, with an emphasis on data collection practices, which could mean that requesting information or images from mobile devices could be viewed as a violation. Several developers are scaling back on game production in order to avoid being penalized by the FTC. Continue reading COPPA Changes Could Affect Mobile Game Development

New Facebook Ad Strategy May Cause Privacy Concerns

Facebook has created a new way to use ads that appeal more directly to its users. Through third party marketers, the social media site will use offline information in order to show advertisements that cater to a user’s specific interests. Even though personal information will reportedly stay secure, the approach is raising concerns regarding whether or not Facebook is trying to collect too much information from consumers. Continue reading New Facebook Ad Strategy May Cause Privacy Concerns

Snapchat and Fleeting Messaging Apps Grow in Popularity

Led by the popular photo-sharing app Snapchat, a number of startups are challenging the belief that everything one posts online is destined to be online for eternity. Even social networking giant Facebook recently released a Snapchat-like feature called Poke, which enables users to send notes, pictures and videos to their friends that dissappear after an allotted amount of time. Continue reading Snapchat and Fleeting Messaging Apps Grow in Popularity

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