BBC News Partners with Twitter for In-Tweet Video Reports

BBC Global News announced a partnership with Twitter in which original video reports will be embedded in Twitter streams through the social media platform’s Amplify program. These videos, called BBCTrending, are being hosted by Anne-Marie Tomchak and will provide viewers with the news and memes circulating on social media, following a brief preview from a sponsor. “#BBCTrending” will be distributed to @BBCWorld’s 4.8 million Twitter followers. Continue reading BBC News Partners with Twitter for In-Tweet Video Reports

YouTube to Launch New Premium On-Demand Music Service

According to inside sources, YouTube is readying a premium on-demand music service expected to launch later this year. The new YouTube offering, designed with mobile listening in mind, would be similar to a service such as Spotify, but include video. It is expected to be tiered with a free ad-supported option and a premium component that features unlimited access to a full catalog of tracks, similar to what Google offers with its All Access subscription music service. Continue reading YouTube to Launch New Premium On-Demand Music Service

Facebook Update Adds Video Content to Mobile Advertising

Facebook yesterday announced an upgrade that enables mobile app developers to run video ads in the News Feed on iOS and Android devices. Advertisers can use video creative in their mobile app ads, which lets developers pay to promote apps through the social network’s mobile News Feed. According to Facebook, customers will have the option to click play in order to watch videos featuring mobile apps before installing them. Continue reading Facebook Update Adds Video Content to Mobile Advertising

Facebook Under Fire for Decision to Make Teens’ Posts Public

Facebook announced this week that it would allow teenage users between 13 and 17 to make their posts public so that they can be seen by anyone on the social network, underscoring the competition between today’s social platforms to reach the teen audience and attract advertisers. Previously, the posts of teenage users could only be viewed by friends and friends of friends. While drawing criticism from privacy advocate groups, the move will enable Facebook to operate more like its rival Twitter. Continue reading Facebook Under Fire for Decision to Make Teens’ Posts Public

Significant Jump for Global OTT Television Projected by 2018

According to the “Online TV and Video Forecasts” report from Digital TV Research, worldwide online television and video revenues over fixed broadband networks is projected to reach $34.99 billion in 2018. The projection marks a significant increase from the $3.98 billion recorded in 2010 and the $15.94 billion expected this year. The report predicts that 520 million homes in 40 countries will watch online TV and video by 2018. Continue reading Significant Jump for Global OTT Television Projected by 2018

New Study: Facebook Ad Profit Higher with iOS than Android

A study by Nanigans, one of the largest buyers of Facebook ads, indicates that mobile ads on Apple’s iPhones generate 1,790 percent more ROI than mobile ads on Android devices. The study, which looked at more than 200 billion ads on Facebook with a focus on retailers, suggests that mobile advertising on Android actually costs more than it returns. The study also notes that Facebook’s desktop ads over the past year experienced a 375 percent increase in click-throughs and 152 percent jump in overall ROI. Continue reading New Study: Facebook Ad Profit Higher with iOS than Android

Tablet Review: Amazon Launches Kindle Fire HDX this Week

Amazon’s newest tablet, the Kindle Fire HDX, is a good color tablet with a few improvements, but isn’t as versatile as its current rivals, suggests Walt Mossberg. Its best feature could be the video chat-based tech support, activated by its Mayday button. The latest 7-inch screen version starts at $229. Mossberg describes the tablet as a “hardware gateway to buying digital content from Amazon.” The basic model includes ads, but a version without ads can be purchased for an additional $15. Continue reading Tablet Review: Amazon Launches Kindle Fire HDX this Week

Syndication: AOL and its Partners To Distribute ESPN Content

AOL and ESPN announced a new syndication deal this week that includes distribution of the sports programmer’s video content, excluding live TV, via AOL.com and the company’s network of partners. ESPN’s live programming will remain available to subscribers online and on mobile devices through the WatchESPN service. AOL began distributing ESPN’s news, highlights and analysis on Tuesday. ESPN has additional video deals with Apple and Microsoft’s Xbox. Continue reading Syndication: AOL and its Partners To Distribute ESPN Content

Comcast Deal Could Turn Twitter into TV-Watching Service

Comcast and Twitter announced a deal yesterday that will allow Comcast customers to access TV programs from Twitter messages related to specific shows. The two companies hope that the “See It” feature will eventually become an industrywide practice. While the feature will initially only be available for Twitter posts published by Comcast-owned channels, the companies are talking with distributors and channel owners about extending it to additional content. Continue reading Comcast Deal Could Turn Twitter into TV-Watching Service

Mobile-Ad Spending More Than Doubles in First Half of 2013

Marketers are increasingly looking to smartphones and tablets to reach consumers, as spending on mobile advertising more than doubled during the first half of this year. According to new estimates from the Interactive Advertising Bureau, mobile-ad spending in the U.S. totaled $3 billion in the first half of 2013, up from $1.2 billion the previous year. In related news, research firm IHS projects that the number of Internet-connected video devices will pass 8 billion by 2017, a figure that should also be of interest to advertisers. Continue reading Mobile-Ad Spending More Than Doubles in First Half of 2013

Kantar Media to Measure TV Audiences from Set-Top Boxes

Kantar Media announced its plans to launch a TV audience measurement service based on data it will collect from more than one million set-top boxes. The syndicated Kantar Media Audience Advisor service, which will compete with industry leader Nielsen and other data firms such as Rentrak, intends to provide insights into viewer behavior, including program engagement and commercial ratings. Initial clients will include GroupM and Saatchi & Saatchi. Continue reading Kantar Media to Measure TV Audiences from Set-Top Boxes

Social TV: Nielsen Measuring Unique Conversations on Twitter

Nielsen is now measuring the “unique audience” for Twitter posts related to television, providing advertising and television executives with a more complete view of social TV. The company introduced Nielsen Twitter TV Ratings yesterday, a previously announced service that intends to measure the reach of Twitter conversations related to television shows. Nielsen expects that networks will eventually promote Twitter TV Ratings the same way they promote traditional broadcast ratings. Continue reading Social TV: Nielsen Measuring Unique Conversations on Twitter

Facebook to Start Using Instagram as New Advertising Vehicle

Facebook announced that it will begin using popular photo- and video-sharing service Instagram, which it acquired last year for about $1 billion, as a new vehicle for delivering advertisements. The move marks the first attempt by Instagram to leverage its growing popularity for revenue (it has yet to generate income for social giant Facebook). The announcement came shortly before competitor Twitter released financial details regarding its planned IPO. Continue reading Facebook to Start Using Instagram as New Advertising Vehicle

Blippex Hopes to Challenge Google with New Search Approach

Blippex is a newcomer search engine that is essentially built by its users. The site takes users’ submissions in order to provide the data for search results. Its results are different from other popular search engines as it is anonymous and does not identify users. In contrast, Google’s search is not anonymous as its business is based on advertising, with much of it personal and targeted to the user. Blippex will have to prove it can rival the competition. Continue reading Blippex Hopes to Challenge Google with New Search Approach

Facebook Targets Neglected Mobile Apps with New Ad Service

Facebook announced a new ad service this week that addresses the problem of neglected mobile apps. The service enables companies and developers to distribute targeted ads that remind consumers to open apps on smartphones that have been downloaded, but are rarely used. Facebook hopes to generate new revenue by targeting mobile app neglect. The company has already built a business to help companies get their apps discovered and downloaded; its app discovery ads have 145 million downloads. Continue reading Facebook Targets Neglected Mobile Apps with New Ad Service

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