Instagram Tool Lets Users Make In-App Fashion Purchases

Partnering with 23 brands, Facebook’s Instagram debuted an easy-to-use in-app checkout tool for U.S. users. Adidas, Burberry, Dior, Nike, H&M, Zara, Kylie Cosmetics and Kim Kardashian West’s KKW Beauty are among the first retailers to sign on, with more to be added to the beta test throughout the year. Users in the U.S. will see the feature roll out over the next few weeks. Instagram head of product Vishal Shah noted that, “given that 80 percent of people follow a business on Instagram, the desire really is there to shop.” Continue reading Instagram Tool Lets Users Make In-App Fashion Purchases

Innovators Discuss Immersive Entertainment at LAVA Event

Several AR/VR entrepreneurs — ARwall chief executive Rene Amador, VNTANA chief marketing officer Natascha French, Fulldome.pro chief operating officer Stephen Powers, Flipside chief executive Lesley Klassen, and Talespin chief executive Kyle Jackson — gathered at a LAVA (Los Angeles Venture Association) panel discussion led by Interactive TV Alliance chief executive Allison Dollar. They described their companies’ use cases, defined “immersive entertainment,” and outlined the challenges in growing their businesses. Continue reading Innovators Discuss Immersive Entertainment at LAVA Event

Apparel as Wearables: Fashion Industry Tries On Smart Fabric

Another wearable that is in its infancy is smart fabrics, suggests Digital Trends mobile editor Malarie Gokey, noting that most are currently focused on fitness and sports. During a CES session, Sensoria Inc. co-founder/chief executive Davide Vigano pointed out that one of the draws of smart fabric is “established research on the inaccuracy of wristband devices.” “Also, putting on clothes in the morning is something we all do,” he added. The fashion industry is also beginning to discover smart fabric, making it a rising trend. Continue reading Apparel as Wearables: Fashion Industry Tries On Smart Fabric

Fitness Wearables Evolve from 10,000 Steps to New Features

Fitness wearables have exploded in number over the last two to three years. The industry has seen some consolidation, and predictions just prior to CES 2017 were that wearables were no longer the hot category of yesteryear. A panel on fitness trackers, moderated by KTLA-TV reporter Rich DeMuro (himself the owner of multiple fitness trackers), proved that assessment to be simplistic. Fitness trackers in particular are evolving beyond 10,000 steps into new territory, including the ability to intelligently track your heart rate. Continue reading Fitness Wearables Evolve from 10,000 Steps to New Features

Twitter: Branded Vines Shared More Than Branded Videos

Video tech company Unruly Media has released Vine metrics to coincide with the celebration of the mobile video app’s first 100 days. According to the research, five Vine videos are shared on Twitter every second and branded Vines are now four times more likely to be shared by users than branded online videos. Weekends are by far the most popular time to share Vines. To compile its report, Unruly Media collected data from more than 10 million Vines over a one-month period. Continue reading Twitter: Branded Vines Shared More Than Branded Videos