Google Responds to Fake Traffic, Issues Advertiser Refunds

Hundreds of advertisers and agencies that bought ads using Google’s DoubleClick Bid Manager are getting a portion of the money spent refunded, since Google determined that some of those ads ran on websites with fake traffic, otherwise known as ad fraud. Most of the ads were bought during Q2 this year. Not all advertisers are satisfied with the refunds, however, since they account for only a small portion of the costs. Specifically, Google’s “platform fee” ranges from 7 percent to 10 percent of the total purchase. Continue reading Google Responds to Fake Traffic, Issues Advertiser Refunds

Facebook Takes Additional Steps in Battle Against Fake News

Facebook has donated $14 million to the News Integrity Initiative, established by Craigslist founder Craig Newmark to combat fake news. The project, which will be headed by Jeff Jarvis, will run out of the City University of New York’s journalism school. The move is just one of Facebook’s recent efforts to combat fake news. The company has also hired former CNN anchor Campbell Brown to lead its new Facebook Journalism Project, partnered with fact-checking sites to tag fake news, and published tips on how to identify it. Continue reading Facebook Takes Additional Steps in Battle Against Fake News