Netflix Considers Introducing Bonuses For Successful Movies

Netflix, which traditionally has paid talent with upfront deals, is reportedly considering bonuses for filmmakers, actors and producers when their movies prove to be successful. Insiders indicate that the number of awards a movie wins or its viewership numbers could measure the level of success. The new incentive model would be designed to win film projects for the streaming service that would otherwise be picked up by other studios. While Scott Stuber, head of Netflix’s original film division, has been discussing possibilities with producers, details regarding the types of bonuses or who might receive them have not been revealed. Continue reading Netflix Considers Introducing Bonuses For Successful Movies

Twitter Cuts Millions of Followers to Combat Fake Accounts

In an effort to restore trust in its social platform, Twitter plans to “begin removing tens of millions of suspicious accounts from users’ followers” today, reports The New York Times. “Many users have inflated their followers on Twitter or other services with automated or fake accounts, buying the appearance of social influence to bolster their political activism, business endeavors or entertainment careers.” Twitter has acknowledged that easily creating or buying fake followers has negatively affected the legitimacy of the platform. Continue reading Twitter Cuts Millions of Followers to Combat Fake Accounts

Industry Visionaries Discuss VR Production at Oculus Connect

Best practices for remaining on budget, the importance of planning and testing, whether to capture in mono or stereoscopic 3D, techniques for directing talent, and how to treat (or not to treat) VR environments were among the many topics discussed during a compelling panel about creating 360-degree video at the Oculus Connect 3 conference in San Jose last week. Four accomplished virtual reality production executives and technologists shared their practical knowledge and recommendations for navigating the uncharted waters of budgeting and producing VR content. Continue reading Industry Visionaries Discuss VR Production at Oculus Connect

HPA Tech Retreat: OTT Metadata an Opportunity for Post Houses

The huge quantities of metadata generated by over-the-top programming poses an opportunity for new revenue streams, said Siemens executive Steve Wong and media tech consultant Christy King at an HPA Tech Retreat panel on “Big Data, Big Dollars for Post in an OTT World.” Wong noted that a tremendous amount of data about a production is generated through production, from scriptwriting software through scheduling and budgeting. That’s why it frustrates him that nearly everyone has been served irrelevant ads online. Continue reading HPA Tech Retreat: OTT Metadata an Opportunity for Post Houses

Tweets and Seats: Twitter Studies Link to Box Office Success

In Q4 2015, Twitter’s monthly active users declined by about 2 million, to 305 million worldwide, an indication of the social media company’s malaise that has dampened Wall Street enthusiasm. But Twitter just completed new research, using analytics firm Crimson Hexagon, resulting in data it hopes may turn around investors’ lukewarm perceptions. Analyzing tweets for 33 movies released in 2015, from trailer release to post-premiere, Crimson Hexagon came up with results that put a more positive spin on Twitter use. Continue reading Tweets and Seats: Twitter Studies Link to Box Office Success

Facebook Rolls Out Live Streaming Video Feature for Celebs

Facebook has been developing a tool that would enable public figures to broadcast live to their fans. The social network launched “Live” this week, as a feature in its Mentions app exclusively available to celebrities with verified Pages. The launch kicked off with streams from stars such as Luke Bryan, The Rock and Serena Williams. It is not known whether the feature will be made available to ordinary users to compete with the likes of Periscope and Meerkat, but the company plans to gather feedback from celebs and viewers to “evolve the product.” Continue reading Facebook Rolls Out Live Streaming Video Feature for Celebs

Roku Announces Refresh for Streaming Box and Updates Search

Roku has updated its Roku 2 streaming box and is introducing platform enhancements that make it easier to find video content across multiple apps. The new Roku Search allows users to search for movies, TV shows, actors and directors across all apps via the interface. Since the company does not produce any of its own content, it does not include any bias when displaying content on its UI, something that cannot be said of rival streaming platforms. This may be appealing to television manufacturers looking for platform partnerhips. Continue reading Roku Announces Refresh for Streaming Box and Updates Search

Today’s Actors Need Social Media Presence as Much as Talent

Hollywood casting directors are admittedly more mindful today of an actor’s social media clout when determining whether or not to consider an individual for a leading role. Who actors portray on film or TV is equally important to who they are in their actual lives, especially on social media. Platforms such as Twitter and Facebook are means by which actors can directly interact with their fans, generate buzz about an upcoming movie or show, and get people to tune in or make their way to a movie theater. Continue reading Today’s Actors Need Social Media Presence as Much as Talent

Nickelodeon Shifts Direction to Draw Today’s Younger Viewers

To attract a new generation of young viewers, children’s television channel Nickelodeon is retooling its strategy to produce shows with the more media-savvy viewer in mind. This latest generation of kids has typically consumed more media on TV and YouTube by the age of 12 than their older brothers and sisters did, so re-runs of older content no longer keep them hooked. Nickelodeon is now filming outdoors, adding multi-episode plotlines, and adding fresh writing and acting talent. Continue reading Nickelodeon Shifts Direction to Draw Today’s Younger Viewers

TheTake: App Helps Users Identify and Buy Products in Movies

Mobile shopping just got even easier thanks to a new app called TheTake, which enables users to find the products they have been eyeing from their favorite movies. TheTake launched last week with a database of scenes from more than 100 movie titles. The app uses audio and image recognition technology to identify the products in a scene and gives users related links to retail stores that sell the items. The app may leverage the growing trend that shows mobile shopping sales are on the rise. Continue reading TheTake: App Helps Users Identify and Buy Products in Movies

Auteur Structure: Are Film Directors Reimagining Television?

Notable film directors are increasingly making the transition to television as networks are providing more creative control and encouraging the use of distinctive styles. Cary Fukunaga directed every episode of HBO’s “True Detective,” illustrating that the auteur model could be an effective approach to a TV series. With Steven Soderbergh directing every episode of “The Knick” on Cinemax and David Fincher doing the same for the upcoming “Utopia” on HBO, the shift seems to be more than a mere trend. Continue reading Auteur Structure: Are Film Directors Reimagining Television?

Study: Live-Tweeting Actors Drive Engagement, Good for Shows

A recent study from Twitter shows that live-tweeting from an actor’s account can boost the volume of conversation on the social network. Series premieres with live-tweeting cast-members had 64 percent more tweets that day than TV shows that did not. The difference for live-tweeting from the show’s official handle was only a seven percent increase. Twitter says actors also generate a significant following when they live-tweet. Their lift in follow rate increases by 228 percent. Continue reading Study: Live-Tweeting Actors Drive Engagement, Good for Shows

Roku-Powered HDTVs are Coming Soon from Hisense and TCL

Roku, maker of set-top boxes that stream video from services such as Amazon, HBO GO, Netflix and Vudu, has partnered with Chinese manufacturers Hisense and TCL to offer its software directly in new HDTV sets. Both companies will offer four Roku-powered TVs each. TCL’s sets (ranging from 32- to 55-inches) are slated to ship this month, while Hisense’s H4 Series (40- to 55-inches) will be available this fall. Roku first revealed its integrated TV plans at January’s CES in Las Vegas. Continue reading Roku-Powered HDTVs are Coming Soon from Hisense and TCL

Survey Finds the Twitter Buzz Around Movies Has Real Impact

Nielsen and Twitter teamed up to study how consumers decide to go see a movie, and they found that Twitter played a major role in that decision. About 87 percent of surveyed moviegoers said that Twitter influenced their choice of movie and 47 percent said that they saw a movie based on recommendations from family or friends on Twitter. The survey also found that in general, 62 percent of moviegoers use the Internet or mobile apps to look up films before their theatrical release. Continue reading Survey Finds the Twitter Buzz Around Movies Has Real Impact

Celebrities Can Interact with Fans via Facebook Mentions App

Facebook Mentions is a new iOS app that encourages “actors, athletes, musicians and other influencers” to interact with their fans. It is essentially a more straightforward way for verified accounts with cluttered activity to manage their public figure pages. On the app, these users have a facilitated process for accessing their mentions and responding to them, along with allowing users to view conversations they follow and general trending topics.
Continue reading Celebrities Can Interact with Fans via Facebook Mentions App