VTubers are Japan’s latest export, with dozens of the virtual online stars claiming millions of fans and becoming a new breed of influencer, raking in hefty sums on platforms such as YouTube and Twitch. Tokyo-based Hololive Production kicked off the creator trend, which centers on animated personas that stream using motion-capture or AR face-tracking. Complete with their own mythos and origin stories, the characters amass large followings. As of April, Hololive represented more than 65 VTubers, the most popular in English, Gawr Gura, has more than 4 million YouTube subscribers. Now UTA has signed VTubers Shxtou and Baoo for representation. Continue reading VTubers are Latest Creators Earning on YouTube and Twitch

Japan’s most popular YouTube star is Kizuna AI, a virtual teenager with thigh-high socks and a pink hair ribbon, brought to life by an off-screen actress. Millions of fans follow Kizuna, the brainchild of Activ8, a Tokyo-based company. According to Activ8 founder Takeshi Osaka, what sets such so-called virtual YouTubers (or VTubers) apart is that “you can believe they actually exist.” To create Kizuna, Activ8 uses motion capture gear to create skits, music videos and game streams for its over four million subscribers. Continue reading Japan’s Virtual YouTube Celebrities Test the Waters in China