Roblox Targets Advertisers, Diverse Users with New Features

As it seeks to build-out a metaverse, online game platform and game creation system Roblox is courting brands as well as older users (54 percent of the platform’s daily active users are said to be age 12 and below). The popular gaming platform is adding facial capture for users and offering advertisers digital billboards and links to branded destinations. Roblox has been trying to divide its users by age, and added authentication for those 13 and above last September for access to more adult content. As part of the content diversification critical to both initiatives, Roblox is increasing its Game Fund to $35 million. Continue reading Roblox Targets Advertisers, Diverse Users with New Features

CES 2016: Google and Lenovo to Bring 3D Mapping to Mobile

On Thursday during CES, Google and Lenovo announced their plans to bring 3D mapping to smartphones. Lenovo will manufacture and sell the first phone designed to implement the ambitious goals of Google’s Project Tango, which aims “to give mobile devices a human-scale understanding of space and motion.” Qualcomm will provide the Snapdragon processor chips. Google and its partners have been busy developing cameras, sensors and software specifically designed for real-time 3D mapping. The currently unnamed handset is slated to launch this summer for under $500. Continue reading CES 2016: Google and Lenovo to Bring 3D Mapping to Mobile

Drones Grow Up: More Use Cases, Capabilities, Regulations

With FAA drone regulations newly in place, industry pioneers gathered at CES to describe the issues roiling this growing category. Drones allow people to fulfill the fantasy of flying and thus in our DNA, says 3D Robotics CRO Colin Guinn. The use cases, however, from agriculture to movie making, are very real, generating more attention. That’s why Flytrex Aviation chief exec Yariv Bash predicts we’ll see many more consumer and pro versions, and Parrot chief exec Henri Seydoux notes the drone’s data collection as its key feature. Continue reading Drones Grow Up: More Use Cases, Capabilities, Regulations

Intel Looks to RealSense, Wearables, Creates Reality TV Show

As growth slows in the chip market, Intel is turning to a variety of other related industries to keep the revenue flowing. The company has turned to the burgeoning field of wearables, creating tiny chips and circuit board modules that can fit into the form factors and designs favored by wearable creators. It is also pushing RealSense, technologies that bring hearing and vision functionality to devices. To keep in the public eye, the company is also launching a reality TV show with Mark Burnett and Turner Broadcasting. Continue reading Intel Looks to RealSense, Wearables, Creates Reality TV Show

Oculus Acquires Technology That Enables Direct VR Interaction

With the acquisition of Pebbles Interfaces, Oculus VR is poised to replace its Touch controller with hand-sensing technology that allows users to interact directly with the virtual world. This is Oculus’ latest acquisition this year of companies offering expertise in tracking and 3D mapping. Pebbles’ technology, based on custom optics, sensor systems and algorithms, tracks hand movement in real space, with detailed mapping of where each hand is in relation to the other. The terms of the purchase were not announced. Continue reading Oculus Acquires Technology That Enables Direct VR Interaction

Quanergy to Deliver Low Cost Sensors for Self-Driving Vehicles

Today, the costs associated with implementing a light detection and ranging sensor — or LIDAR — for a self-driving car are rather expensive, ranging anywhere between $8,000 to $80,000. Silicon Valley startup Quanergy Systems however, claims it will soon be able to offer those same sensors at a significantly lower cost. By next year, the company plans to release a LIDAR no bigger than a credit card with a price tag of about $250. Quanergy hopes to release a postage stamp-sized version by 2018 for $100 or less. Continue reading Quanergy to Deliver Low Cost Sensors for Self-Driving Vehicles