Survey Indicates Web Users Trust Facebook Less Than Amazon, Google

  • Only one-third of Web users are comfortable with Facebook’s use of personal information for providing targeted ads, suggests a new poll by Harris Interactive.
  • By contrast, Amazon faired much better with 66 percent saying they trusted the online retail giant with their personal data for product recommendations.
  • Google came in just above Facebook, with 41 percent of those polled feeling comfortable with Google’s ad offerings based on past searches.
  • “Facebook, owner of the world’s largest social network, uses data about people’s preferences to help advertisers market their wares,” reports Bloomberg. “It agreed in November to settle complaints by the Federal Trade Commission that it failed to protect user information or disclose how the data would be used.”
  • The survey of 2,262 American adults online also found that 81 percent of people trust grocery stores’ use of their information for tailoring coupons.

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