Study Indicates Mobile App Usage Challenging Time with TV and Web

  • The use of mobile apps is quickly catching up with television, and has already surpassed time spent on the Web.
  • A new study conducted by mobile analytics company Flurry tracked a trillion “events” within apps — finishing a game level or making restaurant reservations, for example — and found the numbers have grown exponentially in the last two years, Business Insider reports.
  • “In the U.S., time spent on the Web has stagnated at 70 minutes per day. Television watching has grown slightly, from 162 minutes to 168 minutes,” the article states. “But app usage has almost doubled from 66 minutes to 127 minutes a day. At current growth rates, it should catch up with television within a year.”
  • “And since we’re not getting more hours in the day, it’s pretty clear that the increased usage of apps must be happening simultaneously with other activities — like, yes, watching television,” the article continues.
  • The increased mobile use isn’t inherently bad for television producers. The “second screen” phenomenon could actually change the way shows are produced and consumed.
  • “We believe that, with the introduction of connected TVs, TV shows will behave like apps,” Flurry CEO Simon Khalaf states in the report.

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