A new forecast from Strategy Analytics suggests that global revenue from mobile advertising and content will surge to $67 billion this year.
Total mobile media will reach $148 billion with $82.8 billion coming from mobile data subscription sales, the firm predicts.
GigaOM offers the following highlights from the Strategy Analytics report: “App downloads will grow 38 percent to 23 billion… App spend will grow 30.7 percent to $26.1 billion… Apps will make up 18.9 percent of mobile media outlay… Mobile ad spend will grow 85.4 per cent to $11.6 billion… In-app ad sales in the U.S. and western Europe will overtake mobile web display sales ($934.5 million).”
In contrast to the vibrant ad and app growth, video’s increase is not as impressive. “Despite the huge audience of 271 million users, ad revenues from mobile video are tiny — a meager $223 million globally in 2011,” the report states.
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