Social Video on the Rise: Snapchat Gets Six Billion Daily Views

Snapchat announced earlier this week that its recently added features and filters are beginning to pay off as snaps and videos in the popular new app are viewed more than six billion times per day. The new daily viewing figure is three times the number of views the app experienced in May. “To put that number in perspective, Facebook announced just this past week that the social network is handling over eight billion video views each day,” reports The Verge. “Facebook has recently placed extra focus on its video offerings, and that figure represents a two-times increase from April.” However, it is worth noting that Snapchat’s videos are just a few seconds in duration.

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