Snapchat Rethinks Original Content, Shutters Snap Channel

Snapchat has decided to permanently shut down its Snap Channel, which lunched in January as the company’s move toward self-generated original content. A number of employees will be impacted by the move, including former Fox exec Marcus Wiley, who was hired as head of programming. Snapchat removed Snap Channel from the Discover platform a few weeks ago with a promise to relaunch. “But upon careful examination of what that would entail money-wise, that plan has been scrapped,” reports Deadline, “with Snapchat hitting pause on its original programming efforts via Snap Channel and re-examining its overall original content strategy.”