Research Suggests Twitter Users Are More Active Moviegoers

According to a recent survey conducted by Nielsen, Twitter users not only like to chat about movies on social media, but they attend more screenings than average American consumers. “Twitter users said they plan to see a median of five movies this summer — 25 percent more than the average moviegoer surveyed,” reports Variety. “In addition, they are 87 percent more likely than non-users to go see a movie within the first 10 days of its opening and 340 percent more likely than non-users to have seen more than 12 movies in theaters over the last six months.” Twitter users are also more aware of upcoming films than non-users (58 percent were aware of 19 upcoming summer films).

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