Relevancy Data Analyzes Web Video Elements for Ad-Targeting

London-based Relevancy Data presented at Disrupt NY yesterday. The startup has developed an engine that scans online videos to detect faces, objects, logos and audio. CEO Michal Hubschmann says the company’s mission is to “organize the world of video content by indexing every element of the video to create endless engagement.” According to TechCrunch, “Here’s the basic idea: In addition to targeting video ads based on clicks and other behavioral data, Relevancy Data also allows advertisers and publishers to use the content of the videos you’re actually watching,” which is more challenging than it sounds, especially when it comes to user-generated content.

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