Digital media firm Fullscreen — which hosts more than 15,000 YouTube channels with 200 million subscribers and 2.5 billion monthly views — has launched a suite of apps designed to help content creators monetize videos through search engine optimization and partnership facilitation. The new Fullscreen Creator Platform also includes analytics tools for insight into audience behavior. In addition, Fullscreen has announced a free iOS app for tracking video performance from phones (Android coming soon). Continue reading Fullscreen Launches Creator Platform for YouTube Producers

Amazon has been quietly testing what it hopes will be an improved means of viewing Flash video content on mobile devices. For the past six months, some Kindle Fire users have been provided with an “experimental streaming viewer” option when they attempt to access video clips on sites including CBS.com, Fox.com and NBC.com. The Silk browser for Kindle Fire enables the streaming by splitting the workload between the mobile devices and Amazon cloud servers. Continue reading Mobile: Amazon Turns to the Cloud for Streaming Flash Video

Samsung has picked up Israel- and New York-based TV startup Boxee for about $30 million. Boxee started six years ago by offering PC-based media center software and eventually launched its own hardware product, the Boxee Box. The company attempted to solve its content problem with the launch of the Boxee TV, which was rebranded in April as Boxee Cloud DVR. With the acquisition, Samsung plans to shut down Boxee’s unlimited Cloud DVR service on July 10. Continue reading Samsung Acquires Boxee, Plans to Shutter Cloud DVR Service

Hollywood studios are reexamining traditional distribution models in an era of piracy enabled by digital technologies. Today’s media savvy consumers have evolving expectations regarding how they discover and share music, video content and games, thanks in part to new cloud-based technologies, streaming media services and sophisticated social tools. Some media companies are even considering the idea that models popular with pirates are worth imitating. Continue reading Shift in Consumer Demand: Should Studios Emulate Pirates?

New embedded technologies may replace mobile devices as personal computers are being killed off by smartphones and tablets. The “post-mobile” device could change the way humans interact with their computers, removing the need for keyboards and allowing users to simply touch or speak with their devices. Wearable devices will be an early example of new technologies that will incorporate radical ways in which users and devices interact. Continue reading Embedded Technologies to Drive Future Post-Mobile Devices

Video game “re-stream” is a popular video genre on YouTube where gamers post recorded video of their gameplay, sometimes accompanied by voice-over commentary. One of the most popular channels is Machinima, which is looking to transform itself from a YouTube channel with billions of monthly views to a real media company. It may be the future of television, so long as Machinima, and others like it, can overcome copyright issues and create a sustainable model. Continue reading Machinima Looks to Turn Game Re-Streams into Big Business

Barnes & Noble announced this week that it will stop producing its own color tablet e-reader, the Nook, in favor of third party, co-branded devices. The company’s decision may reflect a trend in the decline of dedicated e-readers competing with the growing popularity of tablet devices. Consumers are looking to tablets, which have more features and apps available, including e-reader capability, compared to standalone e-readers. Continue reading In the Wake of Heavy Losses, Future of Nook is Uncertain

Sony is turning to this year’s Wimbledon Championship to launch a unique, first-ever ad campaign that uses “microtising” (a hybrid of microscopic and advertising), intended to promote the capabilities of 4K. Tennis player Anne Keothavong will be sporting micro-sized advertisements on her fingernails, the hem of her skirt, her shoelaces and various sporting equipment. Sony will be capturing Wimbledon action with its F55 35mm 4K camera and an NEX-FS700. Continue reading Sony Tests Micro-Sized Ads to Promote 4K During Wimbledon

Hollywood studios are experimenting with a new business model in South Korea that offers movies through video on demand while they are still screening in theaters. “Django Unchained” was made available to rent online or via cable weeks after premiering in Korean theaters. A similar approach was taken with animated features “Wreck-it Ralph” and “Brave.” If the “super premium VOD” tests prove successful, they could impact how the studios view exhibition. Continue reading Studios Test Super Premium VOD During Theatrical Runs

To promote its latest album, hip hop group Public Enemy is teaming with BitTorrent, in a move that will also showcase the company’s newest file sharing products. Public Enemy is making the track, “Get Up Stand Up,” available as a free BitTorrent Bundle download. Bundle will enable fans to unlock additional content including a music video and outtakes in addition to multitrack recordings available for remixing the song and participating in a remix contest. Continue reading Public Enemy Invites Remixing and Sharing via BitTorrent

Following its recent acquisition of Tumblr, Yahoo is in advanced talks to purchase social video app Qwiki for $50 million, according to sources familiar with the matter. The New York startup’s iPhone app allows users to create short movies from photos, music and video clips. Yahoo paid more than $1.1 billion for Tumblr several weeks ago and is reportedly close to purchasing San Francisco-based address book app creator Xobni for $30-$40 million. Continue reading Yahoo Continues Shopping Spree of Mobile App Companies

Yesterday marked the 10th anniversary of Google AdSense. Following the company’s successful launch of AdWords, Google expanded its search-based ad program with a self-service option designed to maximize revenue potential for websites while improving the user experience with more relevant ads. Providing advertisers with the ability to reach across pages dynamically has led to a service that over time has helped steer the economics of the Web. Continue reading Advertising for Good: Google AdSense Helps Fuel the Web

Amazon recently announced plans to offer online grocery shopping in Los Angeles. While the $79 Amazon Prime provides customers with two-day shipping and streaming TV shows and movies, the $299 AmazonFresh Service, originally tested in Seattle, will additionally enable members to order groceries that will be delivered to the door in hours. Retail giants such as Walmart and Costco have suggested that online grocery delivery is a nearly impossible business. Continue reading Fresh: Amazon Brings Online Grocery Shopping to Los Angeles

Technicolor, working with Portrait Displays, has developed a new standard for guaranteeing the hue quality across computer and mobile device panels. The Technicolor Color Certified Program will provide displays that meet the standard with a seal of approval. “For the end user, the result should be consistent tones across all certified devices either automatically or when the Technicolor color setting is enabled for specific programs or apps,” explains Engadget. Continue reading Technicolor Certified Program Ensures Hues Across Devices

“TV Everywhere” and “cord-cutting” were major themes at this week’s NCTA Cable Show in Washington, D.C. where the industry presented technologies intended to sustain its relevancy. Examples included Roku and Xbox as cable set-tops, smartphones as remotes, iPads as TVs, a Slingbox product from Arris and more. Comcast unveiled its X2 cloud DVR and TiVo is expanding its TV Everywhere options with a new Web portal. Continue reading NCTA Cable Show: Battling Cord-Cutting with Technology