Startups From SPROCKIT Program Deliver Pitches During NAB

In partnership with the National Association of Broadcasters and the World Series of Startups, SPROCKIT is a program that shines a spotlight on interesting startups through the NAB Show and SPROCKIT Sync, the exclusive community of entertainment and media decision-makers that meets three times a year. The July 2014 meeting will take place at ETC@USC. The other meetings are October 2014 in conjunction with NY TV week, and January 2015 in Silicon Valley. Continue reading Startups From SPROCKIT Program Deliver Pitches During NAB

NAB: USC’s Elizabeth Daley Speaks at Tech Summit on Cinema

The ongoing effort to utilize new technologies in the service of storytelling was the theme of USC School of Cinematic Arts (SCA) Dean Elizabeth Daley’s keynote address Sunday at the SMPTE Technology Summit on Cinema at NAB. Digital technology is deeply engrained throughout the SCA curriculum. In fact, the Interactive Media & Games Division and the John C. Hench Division of Animation and Digital Arts wouldn’t exist without it. Yet “everything has changed, and nothing has changed. Great storytelling is still key,” Daley said. Continue reading NAB: USC’s Elizabeth Daley Speaks at Tech Summit on Cinema

Chris Cookson Speaks at NAB’s Technology Summit on Cinema

“It’s all about the story” was the message of Chris Cookson’s keynote address, and a recurring theme throughout the first day of the NAB Show’s Technology Summit On Cinema: The Future of Motion Imaging and Sound (TSC), produced in partnership with SMPTE. The essence of cinema is storytelling, he said. Cinema is the canvas for storytellers to convey their ideas to the audience. Throughout his talk, Cookson used cinema in the broadest sense, to include content viewed in theaters, on TVs, and on laptops, tablets and phones. Continue reading Chris Cookson Speaks at NAB’s Technology Summit on Cinema

SMPTE Tech Summit at NAB: The Trials of Global Distribution

The first day of SMPTE’s Technology Summit On Cinema at NAB featured a session called “From Camera to Consumer — the New Post Production.” Digital Studio GM for Walt Disney Studios, Leon Silverman, gave a funny and animated presentation during the session about the many versions of a movie that Disney must produce for international audiences. In the case of the animated feature “Planes,” not only did Disney create dozens of native language dubs and subtitled versions, but it also changed details in the animation to please the local audience. Continue reading SMPTE Tech Summit at NAB: The Trials of Global Distribution

SMPTE Tech Summit at NAB: Distributive Creativity in the Cloud

“Computers are like a bicycle for our minds,” Steve Jobs once said. “If that’s the case, then the cloud is a jetliner,” said Josh Rizzo, VP technology for Hula Post Production and moderator of SMPTE’s “Distributive Creativity” panel at NAB on the use of the cloud by the entertainment industry. Rizzo started off by making two overarching points: First, the entertainment industry is moving from expression to experience. Second, anything that can be built can be hacked, but the cloud is more secure than many options. Continue reading SMPTE Tech Summit at NAB: Distributive Creativity in the Cloud

NAB: Panasonic to Preview 4K VariCam with New Image Sensor

During the NAB show in Las Vegas in two weeks, Panasonic plans to preview a newly developed 4K version of its VariCam digital camera. The Varicam 35 — designed for film, TV production and live event coverage — will feature a new super 35mm MOS image sensor that supports 4096 x 2160 using Panasonic’s AVC-Ultra codecs for 4K. The company says the camera, scheduled for fall availability, offers 4K, 2K and HD capture, in addition to 4K RAW output. Continue reading NAB: Panasonic to Preview 4K VariCam with New Image Sensor

NAB 2014: First Trifocal 3D Film Will Be Shown in Las Vegas

Walt Disney Studios’ experimental live action 3D film “Make/Believe” will be shown at NAB in Las Vegas next month. Currently in the final stages of post production, the 10-minute 3D short was shot with a new trifocal camera system. “Make/Believe” was produced by German research institute Fraunhofer HHI with Disney and Berlin firm Real Life Films using Fraunhofer’s hybrid camera system and software. The film will be shown in the Fraunhofer booth at NAB. Continue reading NAB 2014: First Trifocal 3D Film Will Be Shown in Las Vegas

NHK to Demo 8K Transmission Over Single TV Channel at NAB

During April’s NAB Show in Las Vegas, Japanese broadcaster NHK plans to demonstrate the latest version of its Super Hi-Vision 8K system, including the wireless transmission of 8K content over a single 6 MHz television channel. The broadcaster will also present the results of recent single-channel, over-the-air 8K test broadcasts performed in Japan. NHK has been promoting the move to 8K Ultra HD, which offers 16 times more resolution than current HD. Continue reading NHK to Demo 8K Transmission Over Single TV Channel at NAB

AT&T Service Enables Companies to Pay for Consumer Data

AT&T’s new service, Sponsored Data, allows developers and brands to deliver content — at their cost — to the mobile devices of their customers without eating into individual data plans. UnitedHealth Group, Aquto and Kony were the first three companies to sign up for the service at launch early last week. The telco’s intention is to allow companies to reach their target audience without costing consumers money in cell phone bills, but some say Sponsored Data is bad for the economy. Continue reading AT&T Service Enables Companies to Pay for Consumer Data

Nabu: Razer’s First Wearable Wins CES People’s Choice Award

How would you like to exchange LinkedIn, Facebook and/or Twitter connections with a simple handshake? You can do that now with Razer’s Nabu, the company’s first wearable device. CES attendees responded enthusiastically, giving it the People’s Choice Award. The win was among finalists in 13 categories, including Best Startup, Best Automotive Electronic Device, Best Video and Best Software, and accounted for nearly 50 percent of the total 54,511 Engadget reader votes. Continue reading Nabu: Razer’s First Wearable Wins CES People’s Choice Award

Value Providers Show Impressive 4K TVs at Reasonable Prices

The speed of CE technology adoption may be getting an impressive jolt in a potentially unprecedented reversal. From video screens developed as house brands and partnerships of glass and panel producers, we saw a surprising number of quality Ultra HD TV sets at CES scheduled for reasonable price points. Seiki and Polaroid both showcased sub-$1,000 4K TVs, while companies such as Vizio were promising “consumer-friendly” prices for 4K sets launching this year. Continue reading Value Providers Show Impressive 4K TVs at Reasonable Prices

Pixelworks Enables Content Owners to Upscale HD/2K to 4K

The advent of 4K TVs presents much the same conundrum that HD did when it arrived: fabulous new display technology but very little content. One solution is to upscale HD and 2K content to 4K, but the result isn’t always ideal. “Generally, any form of scaling creates an adverse effect on the image, even though the 4K display is better,” said Graham Loveridge, Pixelworks SVP of strategic marketing and business development. “That’s because the pixels are being stretched. You’re creating a ramp rather than a sharp transition.” Continue reading Pixelworks Enables Content Owners to Upscale HD/2K to 4K

Instagram and Twitter Enable Direct Messaging with Photos

Facebook-owned Instagram has launched Instagram Direct, a photo messaging tool that allows users to send videos and photos directly to individual friends, as opposed to its standard function of simply broadcasting images to all users’ friends’ feeds. It is similar to Snapchat in that it is a direct messaging function, but unlike Snapchat, the photos do not quickly disappear. Twitter, meanwhile, has also been updated to allow sharing photos in direct messages. Continue reading Instagram and Twitter Enable Direct Messaging with Photos

AllSeen Alliance Group Formed to Enable Internet of Things

Major tech companies have joined together to form the AllSeen Alliance group with the common goal of enabling the Internet of Things (IoT), also known as the Internet of Everything (IoE). Consortium members include Qualcomm, LG Electronics, Cisco, Panasonic, Sharp, Silicon Image, D-Link and Haier. The nonprofit Linux Foundation made the announcement of the group, which plans to use Qualcomm technology to connect appliances and gadgets to the Internet. Continue reading AllSeen Alliance Group Formed to Enable Internet of Things

VHX Enables Video Makers to Sell Their Videos to Consumers

Brooklyn-based VHX is developing a service that enables video makers to sell their videos to consumers. The company launched last year with a video from comedian Aziz Ansari, and since then has picked up 60 videos to sell from a wide variety of people, some famous and some not. While YouTube is a popular platform for uploading videos, VHX hopes to stand out by allowing anyone the opportunity to upload and sell their content. Continue reading VHX Enables Video Makers to Sell Their Videos to Consumers

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