In spite of the rise of streaming video on the Web, Americans are still watching 5 hours of television content daily on traditional TV sets.
Some 98 percent are watching on systems connected to cable or satellites, according to Nielsen’s latest Cross Platform report.
Still, new technologies are making it easier for people to access their daily TV diet at their convenience.
American consumers are “shifting to new technologies and devices that make it easier for them to watch the content they want whenever and wherever is most convenient for them,” indicates the report. “As such, the definition of the traditional TV home will continue to evolve.”
“TV watching, in total, appears to be rising, not falling,” reports Fortune. “Which is remarkable (and perhaps depressing, depending on your point of view) given the rise in non-television Internet use, video game playing, and other entertainment options.”
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