July 10, 2015
Meerkat has launched a new real-time video feature called Cameo that allows users to invite friends on the mobile app to take over their live streams. The new feature could lead to an interesting opportunity for brands to work with celebrities and social influencers. For example, a company such as Red Bull could promote upcoming livestreams with their sponsored extreme-sports athletes. Fox, Hulu, MasterCard, Southwest Airlines and The Weather Channel are among those already signed up to use Cameo.
“Broadcasters can now invite viewers to take over their stream for up to sixty seconds,” according to Meerkat. “It’s a simple yet powerful way to create a deeper human connection with people — going from ‘broadcasting to’ towards ‘broadcasting with.’ This is the first of many steps to come towards our long-term vision for participatory live-streaming.”
“Users can tap on a viewer’s profile and encourage him or her to view their stream, or they can alert a viewer with a comment by tagging that person,” explains Adweek. “Cameo then lets the invited viewer take over the stream… and his or her Twitter followers and Facebook friends are alerted about the stream.”
Meerkat has also introduced an option for connecting to Facebook profiles. And a beta version of its new Meerkat Library feature allows users to save their streams to a personal library once the broadcast has concluded.