New Licensing Agreement: YouTube Will Offer Paramount Movie Rentals

  • YouTube will provide online rentals of nearly 500 Paramount films under a new licensing agreement. Consumers will be able to rent movies via YouTube ($2.99 to $3.99) or through the online media storefront Google Play.
  • Terms of the partnership were not released, but in a few weeks consumers in the U.S. and Canada will be able to rent films like “Hugo” and “The Godfather.”
  • The rental partnership arrives despite long-running litigation. Paramount’s parent company Viacom Inc. is currently trying to overturn a $1 billion lawsuit against YouTube and parent company Google for copyright infringement of programs including “SpongeBob Squarepants,” “The Daily Show,” and “South Park” that it claims were uploaded to YouTube illegally.
  • “The Paramount deal means that YouTube now has movie rental deals with five of the six major film studios, as well as more than ten independent film studios, giving it access to a catalog of nearly 9,000 films,” reports Reuters.