New Era of UGC: Switchcam Leverages Fan Vids to Share Concerts Online

  • Switchcam is a beta website that automates the creation of event videos. It aggregates smartphone videos of the same event that appear on Facebook, YouTube and other sites. Then, it synchronizes them so you can watch the event from multiple POVs.
  • The concept is especially interesting for live concerts where fans record the musicians playing and post the songs online.
  • You can watch the event from start to finish or jump to specific songs in a concert. Voting is used to select the best angles. You can also share individual songs.
  • This may prove to be a useful tool for fans, and also for musicians and bands looking to YouTube to promote their concerts.
  • Currently in beta, Switchcam is working with artists, CAA and LiveNation. The company plans to incorporate ads.
  • Check out the concerts currently posted at switchcam.com.

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