Mobile Trends: Should Laptop Makers Shift Their Focus to Tablets?

  • Tablets are set to outsell laptops by 2015, according to a new report from IDC, underscoring the necessity for PC makers to focus on designing attractive slates.
  • “This forecast further emphasizes the massive shift toward mobile, which has been underway for several years: Smartphones began outselling PCs last year and will easily continue to do so as consumers and enterprises do more computing on the go,” reports GigaOM.
  • “Many PC makers were either late to the mobile device game, or not part of it at all, and have watched sales dollars filter to those making smartphones at first, and now tablets,” the article continues.
  • While the IDC report suggests that laptops won’t entirely go away — just as desktop PCs have remained — GigaOM suggests the model of computing that relied heavily on these PCs is changing, and IDC’s predictions could be “too conservative.”
  • The report also notes the decline in unit revenue for mobile devices, compared with the revenue of desktops or laptops. “That means computer makers will have to make up the difference in volume and the best chance to do that is by seizing momentum early, much as Apple did with its iPad,” the article states.
  • “Additionally, tablet hardware is improving quickly, and perhaps more importantly, so are the applications that run on tablets,” GigaOM continues. “Activities that once sounded absurd on a tablet just two or three years ago are now possible on an iPad, Android slate or Windows RT device. Instead of looking back at ‘old-school computing,’ laptop makers should be looking ahead at potential software and cloud services that tablets will benefit from.”