Successful YouTube channel Machinima recently launched an app for Xbox Live. The move is notable for the video entertainment channel, which is already available on iOS and Android apps, since it marks the first significant expansion to a distribution network beyond YouTube. Additionally, it marks the first time that Microsoft has introduced an app in all 41 of its global Xbox Live markets simultaneously.

In just two weeks since its launch, Microsoft says the Machinima app has become “one of the fastest adopted Xbox Live entertainment apps of the last 12 months.”

“While Machinima is expanding — the move actually began late last month — its arrival on Xbox is also a bit of a return of the company’s roots: Machinima started out by posting video content related to Xbox video game ‘Halo.’ It later grew to encompass all aspects of ‘geek’ culture — graphic novels, superhero movies and hit TV shows like ‘The Walking Dead,'” reports Ad Age.

According to the Machinima on Xbox Live page, the “next generation of gaming entertainment” is now available on Xbox 360 so users can watch their favorite content on their televisions. “The Machinima app on Xbox Live is the best way to watch gameplay videos, trailers, original series, live streams, and the most up-to-date gaming news,” suggests the site.

“Machinima was one of the 100 YouTube channels to previously receive Google funding in order to grow its programming,” explains Ad Age. “Its size also makes it a likely candidate to become one of the few YouTube channels likely to move to a paid subscription model now that YouTube is introducing that capability.”

Machinima reaches more than 210 million YouTube viewers per month. YouTube reportedly supported taking Machinima to another distributor, recognizing that the brand needs to be multi-platform.

“Advertisers will be able to buy pre-roll ads and custom skins on the Xbox app, with Microsoft selling the typical ad inventory and Machinima focusing on deeper brand integrations as well as marketing the app itself,” reports Ad Age. “Machinima declined to describe how any revenue from advertising will be split.”