Jumptap Data Suggests Kindle Fire Jumps to One-Third of Tablet Traffic

By Karla Robinson
March 7, 2012

Mobile ad provider Jumptap found that the Kindle Fire accounted for 33 percent of tablet traffic in January, rising from 20 percent in December and only 4 percent at its launch in November.
The Kindle Fire has cut into the iPad’s traffic, which dropped to 48 percent in January from 65 percent in November. However, with the new iPad launch likely, it is expected that iOS will see a boost in traffic.
The study also found that overall tablet traffic has increased about 50 percent monthly since November, when the Kindle Fire launched.
“Jumptap derives its MobileSTAT data by tracking the advertising that appears on its mobile network, which reaches 95 million users in the U.S. and 21,000 apps and websites,” reports GigaOM. “The ad network also found that Android and iOS represent 91 percent of the mobile OS market, with Android enjoying 58.8 percent of mobile market share while iOS follows with 32.2 percent.”

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