Has Amazon Become the One Company that Concerns Google Execs?
By Karla Robinson
August 21, 2012
August 21, 2012
- In mobile, it’s Apple. In social media, it’s Facebook. But in the world of search, Google’s biggest rival is Amazon and the online retailer poses a big threat to Google’s main business, reports the San Francisco Chronicle.
- “Google is a search company, but the searches that it actually makes money from are the searches people do before they are about to buy something online,” the post explains. “These commercial searches make up about 20 percent of total Google searches. Those searches are where the ads are.”
- Compared to searching products on Google, which requires weeding out links and inputting credit card info on various e-commerce sites, Amazon offers a more seamless approach with an easy cart and checkout process — with credit card information saved.
- On mobile devices, Amazon’s app could prove even more dangerous for Google’s smaller-screen search.
- “If you have a Kindle phone, which comes with free movies and books because you have an Amazon Prime account, which also gives you free shipping, why in the WORLD would you ever search to buy something through anything but Amazon? You wouldn’t,” the article surmises.
- “That’s why Amazon is practically giving its hardware away. It’s also why Amazon scares Google more than anything Facebook or Apple are up to.”
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