Forrester Report: iPad Controls Tablet Market Share Over Android Rivals

  • Apple holds 73 percent of the tablet market with the second largest competitor, HP, only claiming 6 percent of the market. Third place goes to Samsung with 5 percent, followed by Motorola and Acer with 4 percent and 3 percent shares, respectively.
  • Forrester analyst Sarah Rotman Epps wrote that Android tablets have been priced near iPads, but have inconsistent branding. Amazon and Nook have at least expanded upon the platform, building features on top of Android.
  • “Tablets are about services,” Epps told Bloomberg in a telephone interview. “That is where Amazon has succeeded where others have failed.”
  • Epps also says the tablet market is growing much faster than anyone expected.
  • “About one-third of the U.S. adult population will own a tablet by 2016, as more people bring them to their workplaces, according to Forrester,” Bloomberg reports. “The majority of tablets used for work are paid for by the employee, the research company also said.”

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