April 23, 2014
Similar to how business networking site LinkedIn services the needs of recruiters, professionals and job seekers, Technicolor has launched a social network called Creative District that is geared toward media producers and creatives. The platform is designed to help film and media creators collaborate and share resources, and find work and funding. Creative District operates as a startup, while Technicolor serves as the network’s sole investor.
“In the film community, I would say the Technicolor brand carries a lot of weight. It’s been a trusted partner for the film community for 100 years,” said GM Micki Krimmel. “It brought us some credibility right out of the gate in the filmmaker community.”
According to the Creative District homepage: “You’ve got an idea. But you need help to make it a reality. Welcome to Creative District. We are building a professional network for film and media makers to collaborate. Find a camera, hire an editor, or find your next gig. Get the support you need to complete your project and to take your career to the next level.”
“Our mission is to make the world a more creative place one project at a time,” it adds. Users can create a profile, post projects and list job opportunities.
“After presenting its platform at Sundance and South by Southwest and launching its beta version on March 26, Creative District made its public launch April 2 and over 7,000 filmmakers have already created profiles and posted more than 2,000 projects on the site,” reports Variety. “Some of the ‘bells and whistles’ Krimmel hopes to see implemented in the near future are a comments section and a homepage that functions more as a news feed for users.”
Creative District has established a grant program to support the projects of its users.
“What we want to do next is connect with larger production companies where people can post more jobs to provide more opportunities for that community,” explained Krimmel. “The idea of Creative District really is to help people go from being a hobbyist filmmaker to giving them the tools to becoming a professional.”