Although consumers are using both smartphones and tablets for shopping, Nielsen has found that the devices are used for different reasons.
“For instance, U.S. consumers are most likely to use their smartphone to find a store and check prices, whereas tablet owners are more likely to do PC-type activities, such as researching products and reading product reviews,” reports AllThingsD. “Owners of both devices report frequently making purchases, including 42 percent of tablet owners and 29 percent of smartphone owners.”
“Last Christmas, the mobile shopping category first started to get retailers’ attention in a big way, leading to new vernacular such as ‘m-commerce,’ or more fun things, like ‘couch commerce,’ which conjures up images of consumers shopping while sitting in front of the TV,” adds the article.
A new forecast from eBay predicts purchases made on apps or mobile browsers will increase 60 percent this year to $8 billion in gross merchandise volume, up from $5 billion in 2011.
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