Coke Zero Video Places Ordinary Citizens in 007 Action Sequence
By David Tobia
October 25, 2012
October 25, 2012
- A new Coke Zero advertisement features people spontaneously being forced into a James Bond-style chase scene through a European train station in what Business Insider calls a “textbook case of how to create a successful viral ad.”
- The video advertises both Coke Zero and the new James Bond “Skyfall” film. It begins with customers purchasing a Coke Zero from a vending machine. They are then prompted to run to Platform 6 if they want free tickets to “Skyfall,” but are told they only have 70 seconds.
- As the people run, they are impeded by spilled oranges, people carrying a plate glass window, and joggers running down an escalator.
- “The spot was created by viral masters Duval Guillaume Modem, best-known for their Belgian TNT effort earlier this year, which featured unsuspecting villagers who find themselves in the middle of gunfights, runaway ambulances, and lingerie-wearing women on motorcycles,” notes Business Insider.
- The post includes the 2-minute video spot.
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