Cablevision is integrating Hulu’s SVOD service as a native channel for Optimum TV, making it the first U.S. cable operator to do so. The New York-area cable operator is “letting subscribers access the streaming TV service directly from the interactive program guide on all current-generation set-top boxes,” explains Variety. Cablevision is using ActiveVideo’s cloud technology that delivers online video to STBs. The Hulu channel is available in select Cablevision areas and will go wide in the coming weeks. Netflix has been available via pay TV for several years through an integration with TiVo.