Betable API Raises the Stakes on the Global Future of Online Gambling

By Karla Robinson
November 21, 2012

A San Francisco-based startup aims to add an element of gambling to both traditional and non-traditional games of chance, taking anything from poker to “Farmville” and raising the stakes.
Betable manages gambling transactions, allowing developers to focus on their game and simply configure rules on Betable’s API. Doing so enables these companies to bypass gambling licenses because all the gambling aspects are controlled by Betable.
Developers anywhere can build off the platform, but because online gambling is illegal in the U.S., the consumer opportunity is limited to other countries. Betable’s CEO Chris Griffin says there’s still an enormous opportunity for the technology in Europe, Asia, Canada, Australia and elsewhere.
“In terms of number of players, I think it’s an order of magnitude bigger than the existing online gambling market,” he says. “We’re going after an audience that’s already playing social games and mobile games,” which is much larger than the existing gambling market.
Betable is funded by Silicon Valley venture capitalists and currently has 18 employees.
“The company has survived a grueling licensing process for the UK and other markets, and has begun to sign up online video game companies interested in adding a gambling component to their games,” Forbes writes.

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