Americans currently spend more than 22 percent of their online time engaged with some form of social media, indicates a new report from Nielsen.
According to the research company’s “State of the Media: The Social Media Report,” these networkers spent 53.5 billion minutes on Facebook in May of this year (following Facebook was Blogger, Tumblr, Twitter and LinkedIn).
With 70 percent of users now shopping online, social media has become a crucial tool for many companies, says Nielsen executive Radha Subramanyam. “Social media is becoming increasingly mainstream,” she notes, and as a result, “there’s a need for companies to engage even more strategically in the space” than they already do.
It is interesting to point out that in regards to the Facebook tracking, 62 percent of the visitors were females. Additionally, while more women than men were reported to watch video clips on blogs and social networks, men streamed more videos and spent more time actively watching them.
Part of President Obama’s proposed American Jobs Act includes exempting small businesses that receive startup funds through “crowdfunding” from having to pay the Securities and Exchange Commission.
If the newly proposed $447 billion plan was to pass through Congress, it could impact services such as Kickstarter, possibly turning the “crowdfunding” model into an “investment mechanism for a whole new generation of small business,” suggests Digital Trends.
The plan would allow individuals to invest in a piece of the company (instead of the current model that offers rewards such as an early-run edition of the product), but without the company having to pay SEC fees.
“…[G]adget-makers are already using crowdfunding platforms to raise hundreds of thousands of dollars in pure donations – imagine the possibilities if these small-dollar donors became investors with a stake in the venture,” reads a post on WhiteHouse.gov.
Kickstarter, for example, has already helped more than 10,000 projects by raising more than $75 million in pledges. Digital Trends indicates that currently, “Out of all projects submitted to Kickstarter, 44 percent go on to meet their fundraising goals.”
Details of the plan can be found in a White House website post on innovation and entrepreneurship.
Adobe announced at IBC in Amsterdam that it has acquired certain assets of IRIDAS, “a leader in high-performance tools for digital color grading and enhancement of professional film and video content, including stereoscopic technology.”
The deal is part of Adobe’s efforts to invest in its own video software solutions, Premiere Pro and After Effects, at a time when videography is democratizing (especially with the arrival of video SLRs) and some consumers are frustrated by changes to Final Cut Pro.
“The IRIDAS Speedgrade software offers the ability to refine video in a number of ways, notably what’s called color grading, which can shift a video’s color tones to give a particular look,” reports CNET.
According to Adobe’s press release: “With the addition of IRIDAS technology, Adobe Creative Suite Production Premium and Adobe Creative Suite Master Collection, the world’s leading video tools for professionals, are expected to gain a comprehensive set of tools so video editors can manipulate color and light for any type of content, including professional film and television. The addition of premier color grading tools exemplifies Adobe’s commitment and leadership in the digital film and video space.”
Adobe also explained that the deal will help the company move forward in regards to the growing trend in 3D video.
The first BitTorrent certified HDTV was demonstrated at the IFA trade show in Berlin last week, although ZDNet points out that torrent fans will be “hard-pressed to get their hands on one (especially in the U.S.).”
The Vestel prototype uses BitTorrent’s Chrysalis platform to simplify the process of downloading and converting torrents to view.
Although the idea may be exciting to many, it’s a bit early to celebrate. “Not surprisingly, there’s no information about any kind of release dates or distribution model for the TV (or even basic specs like screen sizes, etc.),” reports ZDNet. “Vestel is obviously not a household name, and past BitTorrent-based networking products from the likes of Netgear haven’t been runaway successes.”
“Major retailers might not want to stock a BitTorrent TV for fear of offending their digital content partners,” adds the post, “so this might be a niche product that you’d have to track down online. Or it could wind up being vaporware altogether.”
ZDNet asks its readers if they would consider buying a BitTorrent TV — a good question for our ETCentric crowd. What are your thoughts?
Viewsonic announced it will axe the launch of its planned smart HDTV, which would have run Boxee’s media center software. Coupled with Logitech’s price cut for Google TV, it seems there is little demand for smart TVs that are connected to the Internet.
However, some analysts believe that may change.
“The Logitech Revue and Boxee were both originally priced considerably higher than the $99 Apple TV, which has sold relatively well on Amazon, despite only being what Steve Jobs famously referred to as a ‘hobby’ for the company,” reports ReadWriteWeb.
We’re all expecting the future living room to be Web-connected and interactive — as initial steps are taken by mobile technology, social networking and second screen apps — but what we don’t know is exactly how this will play out. Apple has long been rumored to be working on a smart HDTV that would possibly play a more prominent role in our living rooms.
Will Apple TV jumpstart the smart TV market? ReadWriteWeb points out: “If Apple’s impact on the markets for smartphones and tablets is any indication, an Apple-branded HDTV may serve to popularize connected TVs in a way that Boxee and Google TV have failed to thus far.”
YouTube co-founders Chad Hurley and Steve Chen are taking over Delicious from Yahoo and will attempt to breathe new life into the social bookmarking service.
“Created in 2003, Delicious lets people save links from around the Web and organize them using a simple tagging system, assigning keywords like ‘neuroscience’ or ‘recipes,'” reports the New York Times. “It was praised for the way it allowed easy sharing of those topical links. The site’s early popularity spurred Yahoo to snap it up in 2005 — but in the years after that Yahoo did little with it.”
The two men want to change that. “Twitter sees something like 200 million tweets a day, but I bet I can’t even read 1,000 a day,” explains Chen. “There’s a waterfall of content that you’re missing out on.”
“You’re Googling around and have eight to 10 browser tabs of results, links to forums and message boards, all related to your search,” he said. The new Delicious, he added, provides “a very easy way to save those links in a collection that someone else can browse.”
Despite the lack of attention from Yahoo, Delicious still draws about half a million visitors a month, according to comScore. Chen and Hurley plan to “invite the earliest users to test a version of the new site and solicit feedback about the designs and features,” indicates the article.
Liberty Global unveiled a new video delivery platform at IBC in Amsterdam that the company claims will reinvent television by combining the interactivity of the Web with cable and personalized content.
The multimedia gateway will create a wireless network that connects the TV to personal devices such as computers, tablets and smartphones, reports Communications Technology.
The technology, dubbed Horizon, centers on a PC as “the heart of the digital home,” includes a 3D user interface, and is presently undergoing field trials in the Netherlands. Liberty Global suggests it will be commercially available next year.
Sixty content providers — including YouTube, Facebook and Twitter — have already signed up to develop applications for the platform.
The platform has a number of tech partners including Samsung, which built the multimedia home gateway, powered by the Intel Atom CE Media Processor.
NAGRA Media Access will provide the conditional access solution that will support MoCA and Wi-Fi, and participate in the Digital Living Network Alliance (DLNA) ecosystem.
Facebook’s revenues have doubled the first half of 2011 to $1.6 billion, putting the social network on course to possibly earn $4 billion this year.
“It’s simply too late for anyone, perhaps even Google, to create a social network that can compete with Facebook,” writes Robert Hof in a related story.
Reuters suggests this news underscores the social networker’s appeal to advertisers. “We really see Facebook as becoming like the operating system for delivering ads on the Internet,” said Dave Williams, CEO of Blinq Media.
Williams added that Facebook’s “like” feature, that now helps endorse products and companies, provides valuable data that other online services can’t match.
“Companies like Yahoo are relying on third party user behavioral data based on things like cookies. On Facebook that’s data that users have revealed about themselves,” he said.
“The price that companies pay for every consumer that clicks on a Facebook ad increased 62 percent between the fourth quarter of 2010 and the second quarter of 2011, according to Efficient Frontier, another firm that helps companies deliver ad campaigns on Facebook,” reports Reuters.
Sprint Nextel will reportedly offer unlimited data service plans for the new iPhone 5, expected to debut next month. This would be attractive to big data users and mark a major difference from rivals AT&T and Verizon Wireless.
Sprint has been struggling with its bigger rivals and hopes that adding the iPhone to its lineup will lure new customers. “It’s a competitive disadvantage if your two larger competitors have the iPhone and you don’t,” says Matthew Thornton, an analyst at Avian Securities. “Getting the iPhone closes that gap.”
Sprint, the third-largest U.S. wireless carrier, already offers unlimited voice and data for RIM’s BlackBerry and HTC’s Evo customers at $99.99/month.
According to Bloomberg: “Apple’s iPhone has proved to be a valuable recruitment tool for rivals: Of the 5.6 million smartphones AT&T sold in the second quarter, the device accounted for 3.6 million. A quarter of the subscribers who bought the iPhone were new to AT&T, the company said.”
ETCentric contributors have recently submitted a number of interesting announcements related to high-end projectors for the home. The following are a few highlights:
Sony announced its VPL-VW1000ES with 4K resolution, 1,000,000:1 contrast ratio and 2,000 ANSI lumens of brightness that allows it to project on screen sizes up to 200-inches. “During the presentation Sony showed a 4K clip from its upcoming ‘Spiderman’ flick on a VPL-VW1000ES that looked every bit as beautiful as you might imagine,” reports Engadget. Price is rumored to be less than $25,000.
JVC is introducing a new line of home theater projectors that features e-Shift technology, which takes 2D HD content and upconverts and scales to a 4K signal (3840 x 2160) to display at “4K precision,” twice the horizontal and vertical resolution of Full HD. The projectors are also 3D-enabled with a 2D-to-3D converter derived from JVC’s professional 2D-to-3D converter and includes user adjustments for 3D depth and subtitle geometry correction. While Sony indicated its projector would be available for less than $25,000, Engadget reports “the top of the line JVC has an MSRP of just $12k, while the cheaper model will be $7,999 when they all ship in November.”
Epson’s new home theater projectors feature full HD, active shutter 3D, with 1080p resolution and Bright 3D Drive Technology, which drives the panels at 480Hz, essentially doubling the image refresh rate of 240Hz panels, up to 200,000:1 contrast ratio, up to 2,400 lumens of color and white light output — and enable viewing on larger screens and in a range of ambient light conditions. “The primary difference between the $4,000 6010 and $3,000 5010 (the wireless HD-equipped 5010e will run about $3,500) is the included accessories and options: like ceiling mounts, 3D glasses and additional lens modes,” reports Engadget. “The budget 3010 ($1,600) and 3010e ($1,800) models sport a more modest 40,000:1 contrast ratio and 2,200 lumen rating, but do have a pair of built-in 10W speakers.”
Panasonic’s new PT-AR100U home theater projector offers 1080p resolution, a 50,000:1 contrast ratio, and 2,800 lumens of brightness. “Panasonic even aims to make the PT-AR100U less fiddly than a typical projector, with a Light Harmonizer feature that senses ambient lighting and color and automatically adjusts the projector’s white balance, gamma, and sharpness to compensate,” indicates Digital Trends. Expect the projector to be available in October for under $2,000.
Community partnering initiative School Safety Summit, established by Colorado State Senator Steve King, has announced that a new 360-degree 3D motion picture camera rig developed at MIT under two NASA contracts is being tested by Colorado education leaders and community partners.
The panoramic rig is also available for Hollywood experimentation. According to the press release: “The Summit’s 3D Task Force invites filmmakers and 3D TV producers worldwide to join the experiment and develop scriptwriting and directing approaches that take full advantage of the 360-degree stereo 3D experience made possible by the new system.”
The press release adds: “Participating industry leaders will have a first look to evaluate applications in theatrical and home entertainment, special events, education, and enterprises that would benefit from omnidirectional robotic vision and depth perception as well as an unprecedented level of image and sound processing.”
The stereoscopic system synchronizes multiple cameras to create a “high resolution, wide field of view image database from which images can be combined in real time.” Image blending technology collects data wirelessly and generates an “extended panoramic view in which the combined images form a full circle, or movie cyclorama. Images can also be combined so that the cycloramic view extends upwardly or downwardly to create a continuous, unobstructed, omnidirectional image that extends a full 4 pi steradians.”
The inventors cite applications ranging from the control of robots on planetary surfaces to the control of firefighting drones to event filming and dramas that place the audience at the center of the story.
For those who may be interested, sign up at www.3DTaskForce.org for an orientation kit and schedule.
Market research firm Pacific Media Associates estimates that approximately 185,000 3D-ready projectors will be sold to U.S. schools (grades K-12) this year, which would be more than double the number sold last year.
“Schools are trying to keep up with the multiplex, keen to find ways to engage students in an age of 3D movies and gadgets that make traditional classroom materials look dated,” reports The Wall Street Journal. “And the technology and equipment makers are eager to create a new market for their 3D products.”
Teachers who are 3D proponents find that introducing 3D experiences in the classroom are beneficial in explaining a wide range of topics from understanding what cartilage in a skeletal system looks like to how math works in real life. “You don’t want to turn away because you don’t want to miss anything,” said one middle school student of the approach.
It should came as no surprise that younger generations are drawn to 3D, the iPad and mobile devices, but despite new technologies interactive teaching techniques remain the key. This makes 3D technology different in the classroom than it is in the multiplex. “Anyone can watch 3D, but you need to interact with it to really learn,” says James Mayrose, associate professor at Buffalo State College and chief executive of Tactus Technologies Inc., a company that offers a 3D dissectible-frog program.
Early studies indicate 3D projection dramatically increases test scores, and it is interesting to note that, unlike TVs, many 3D-ready projectors typically cost the same as regular projectors ($600-800).
According to WSJ, some schools are evaluating budgets while some are “waiting for more 3D materials that are in compliance with testing and graduation standards.” The article also points out that “few if any of the leading academic publishers, including Pearson PLC and McGraw-Hill Cos., have created their own stereoscopic course material, but Texas Instruments’ DLP says it is currently in discussions with various publishers.”
ETCentric staffer Phil Lelyveld suggests this is a potentially huge market for monetization and marketing opportunities.
The new TiVo Premiere Elite quad tuner DVR will allow users to record four shows simultaneously, while watching a fifth.
The device will reportedly only record from digital cable and Verizon FiOS, says Gizmodo.
“The THX-certified box uses the TiVo Series4 guts, has a 2 terabyte hard drive (~300 hours of recording space) and spits out video at up to 1080p resolution,” according to Gizmodo. “Plus, it has the standard array of outputs for connecting your TV (HDMI, Component, Composite, Optical audio, RCA audio). And of course, services such as Hulu, Netflix, Pandora and YouTube are also available.”
TiVo’s press release suggests the DVR will serve as an entertainment hub with “its ability to send content to other TiVo devices in the home, or integrate seamlessly with home automation remotes. TiVo Premiere Elite offers MoCA as a networking option in addition to its integrated Ethernet connectivity. By integrated MoCA support, custom installers can use the coaxial cabling within the home to connect the TiVo Premiere Elite to the home network in setups where an Ethernet connection is not available.”
While much activity in the storage world these days focuses on flash memory and solid-state drives, Hitachi GST has unveiled its new Deskstar and CinemaStar hard drives for desktop and CE products that can reportedly handle 1TB per platter.
The new drives build on advances the company made in its 7mm-tall Travelstar drives that have an areal density of 636 gigabits per square inch. Hitachi achieves the 1TB per platter capacity by advancing from 2.5-inch mobile drive sizes to 3.5-inch.
“In theory, the development could lead to standard desktop hard drives with 4TB capacities, and 2.5-inch notebook drives with multi-terabyte capacities,” points out Digital Trends.
The report adds: “The Deskstar drives are shipping to Hitachi’s channel partners now, while the CinemaStar drives are expected to start shipping to distributors and channel partners this fall — all will be available in capacities from 250GB to 1TB. As Hitachi expands the technology to multi-platter drives, expect high-capacity home servers, NAS devices, RAID arrays, and (of course) plain old hard drives to follow along.”
Belkin announced three new products this week designed to streamline home theater configurations and deliver HD content wirelessly.
The company’s new $250 ScreenCast AV 4 wirelessly connects up to four home theater devices (such as a Blu-ray player) to an HDTV via a transmitter connected to the device’s HDMI connection. The transmitter can locate AV equipment up to 100 feet away.
The ScreenCast AV 4 can transmit full-HD 1080p resolution, 3D video, and up to 5.1 channels of surround sound. “The included infrared emitter connects to the ScreenCast AV transmitter and relays the signal from your AV devices’ remote controls, allowing you to use the existing controllers, even when the devices are located in another room,” explains the press release.
In addition to its ScreenCast AV 4, Belkin has unveiled two other new products. “The company’s Universal HDTV Adapter and Universal Wireless AV Adapter, meanwhile, offer up wireless for TVs, making it possible to stream content with dual-band 2.4GHz and 5GHz,” reports Engadget. “The Universal Wireless HDTV Adapter offers up streaming for a single Internet-ready set, while the Universal Wireless AV Adapter works with up to four AV devices. Both are available this month, and will run you $79.99 and $99.99, respectively.”