“It might sound crazy, but I think there’s an argument that Facebook could become a leading enterprise software vendor for the webscale world if the social-networking kingpin is so inclined,” writes Derrick Harris for GigaOM.
“As we continue to consume web applications and cloud services and webscale data centers become more common,” he adds, “Facebook’s tools and expertise could be a cash cow.”
The article details a few examples of new tools and systems Facebook has integrated to manage its massive infrastructure.
“Facebook could stand to make a lot of money by consulting with customers on how to build their data centers and architect their applications, and then selling them the software tools to keep those apps up and running,” writes Harris, also noting there is no indication that Facebook will ever pursue selling webscale software.
While Android has so far trailed Apple in enterprise adoption, GigaOM reports that Motorola’s subsidiary 3LM, “has finally launched its security, management, and remote access platform for Android devices” that will enable:
“Device encryption of full memory and SD card data; selective encryption of corporate applications; remote wipe capabilities and whitelist/blacklist of applications; and control applications’ access to corporate resources.”
“Enhanced security and control of device, OS, and applications; remote installs of critical enterprise application; device tracking.”
“Secure remote access to enterprise resources and device health and status checking.”
The post also indicates that AT&T has announced “Toggle,” which allows Android users to separate professional and personal use by creating two different modes. This will help keep personal data private from IT managers.
Apple has made gains in the enterprise with iPad and iPhone integration, but this news suggests that “with better management tools that augment what already exists on Android, it may help boost Android’s acceptance in the enterprise…”
In order for Amazon to stay competitive in the cloud computing market, its S3 (Simple Storage Service) and EC2 (Elastic Cloud Computing) could take some notes from Apple’s iCloud (launching October 12).
Seamless integration “provides iCloud with huge scale advantages over Amazon,” suggests Forbes, by wirelessly storing content from iPhones, iPads, the iPod touch, Macs or PCs and automatically pushing content to all devices.
“Consumer-centricity” makes cloud-computing user-friendly with targeted features like iTunes Match. “This feature prevents the need to painstakingly upload music into the cloud as iTunes Match itself creates a library matching the user’s existing playlist.”
And pricing. “While the iCloud provides free 5GB-worth of storage for documents, mail, and back-up for iOS 5 users, Amazon’s S3 service charges users for even the first gigabyte of storage space.”
The article points that little is yet known about Amazon’s other competitor, Google’s GDrive.
A new report from media forecasting firm Magnaglobal shows that by 2016 cable subscriptions will dramatically decline as online becomes the medium of choice.
Magnaglobal predicts that 9 million households will not subscribe to traditional pay TV services (triple today’s amount), of which 4 million will be cord cutters who cancel their service to opt for content via the Internet.
Additionally, The New York Times points out that the number of young consumers who have never signed up for cable or satellite service, but rely on services such as Hulu and Netflix for their media, will continue to grow. “The number of people who never signed up for cable is expected to double — to 5 million, from 2.5 million today — by 2016, according to the report.”
The growth of DVR ownership is also expected to decline, as consumers continue to adopt devices that enable streaming of content via the Web.
Google has a relatively small patent collection, with most of its patents related to fundamental search algorithms and technologies.
Looking to expand into the mobile sphere, Google purchased Motorola’s cellphone business and by extension its patent portfolio to “better protect Android from anticompetitive threats from Microsoft, Apple and other companies,” Google CEO Larry Page said.
However, IPVision, a patent-analyzing software company, says, “the 1,029 patents that Google bought from IBM in July contain little that the company could use to either attack its competitors or defend its own products.”
Google will most likely need to expand its patents into mobile software. “It’s common knowledge that Google is patent poor,” says Hoo-Min Toong, co-founder of IPVision. “Not only does it need to gain patents in their own product areas, but also in defending themselves against other claims.”
With its Kindle Fire, Amazon hopes to distinguish its Appstore from Google’s Android, even though the tablet’s OS is based on the 2.x version of Android.
“It seems that Amazon really wants to make sure that the Fire is a more curated and cohesive experience than most Android tablets,” suggests The Next Web, as is evident in the guidelines for submitting Kindle Fire applications. However, the post points out: “They’re not locking everything down though, as installation of ‘non-Appstore’ apps will be permitted without rooting.”
Interestingly, Amazon’s Appstore doesn’t support in-app purchasing. “Because Google’s in-app purchasing technology requires access to Google Mobile Services,” says Amazon, “it will not work on Kindle Fire. We are working on a solution that will let you sell digital content in your apps using Amazon’s merchandising and payments technology. Our solution is currently in Beta and available by invitation only.”
Google+ users can now lock posts or disable comments before sharing. Previously, users could share to selected circles, but would then have to close comments after the post was made.
“This feature comes in response to popular user feedback, reassuring the G+ community that the platform does, indeed, have its privacy and best interest in mind,” reports The Next Web.
TNW also reports there is a new unread notifications number displayed on the tab bar, so that users no longer have to download third party apps.
Additionally, Google+ now has searchable hashtags, although the hashtag results are mixed in with regular key word findings.
Facebook has announced a few new features to help users organize information and friends, “features that could, put simply, eliminate your desire to use any other social network,” reports The Next Web.
New Friends Lists are created automatically based on similarities in profile information (people you work with, go to school with, etc.). There is also a Close Friends list and Acquaintances as well as Suggestions that allow you to manage friends lists easily.
Facebook also features the Subscribe button “eliminating your desire for any other network.” Similar to Twitter’s “follow” you can subscribe to non-friends and select what specific information you’d like to receive from them (like updates, photos, and/or games). Users can post information publicly or just to friends (so subscribers won’t see).
Latest from Facebook, The Next Web reports in a related article, is the ability to tag non-friends in comments and posts.
These changes may help users to navigate information and target certain groups of friends more easily.
In the wake of Google’s announcement last week regarding new real-time analytics, Facebook is introducing changes to Insights, its marketing product.
A new feature called “people talking about” combines all the stories generated about the brand — Likes, comments, tags, etc. — across Facebook, and provides a raw number to gauge overall buzz.
Also new, Premium ads serve stories generated by a brand to fans’ friends. This ad unit isn’t currently available on the self-serve ad platform, so most likely won’t be accessible for those brands with a smaller budget.
The obsession with the number of Likes on Pages will likely decline. “Now brands will be judged not just by how many Likes they have, but through their talkability,” suggests The Next Web, as the new number generated by Insights becomes public.
France recently banned TV and radio show hosts from naming Facebook, Twitter, or other specific sites unless directly referencing a news story involving the companies. The regulation was created to reduce bias for the popular social networks over other striving, lesser known sites.
Apple’s iTunes has benefitted from the phrase “Now available on iTunes” commonly tacked onto advertisements where it was previously customary to simply say “Now available in all good music stores” — which could today be updated to say “online music stores” in order to include other music providers.
Additionally, the phrase “Now available on Amazon.com” has become standard for book promotions, which basically provides free advertisement for the site while ignoring other providers.
Similarly, “Follow us on Twitter” and “Like us on Facebook” have dominated commerce. “Social networks only work when people use the same ones. In other words, they naturally lend themselves to being monopolized,” suggests The Next Web.
Some brand names have now become part of everyday language. Google, for example, has grown so popular that it is commonly used as a verb when describing the act of searching online. TiVo is also regularly used as verb, and sometimes replaces “DVR” in conversation.
The article casts doubt on the actual effects regulation would have on social media monopolies: “…users will typically go where all the action is taking place.”
“The Internet isn’t a monopoly though. It’s an oligopoly consisting of multiple monopolies from different digital industries, and the reason this is happening really isn’t all that complicated,” adds The Next Web. “Success breeds success, something which underpins most monopolies, whether we’re talking about dominant languages, biological species or, indeed, Internet technology companies. Hegemony stems from success, and it’s certainly not unique to the Internet age.”
Google intends for Google+ to become an identity platform for its other services such as Android, Chrome and YouTube to develop an “understanding of who you are,” Brad Horowitz, VP of product told Wired magazine.
“This comes on the heels of comments that Google chairman and former CEO Eric Schmidt made earlier this year about how Google+ was intended to be an ‘identity service’ for other projects and services that the company either had in place or was planning to launch,” reports GigaOM. “It wasn’t clear exactly what Schmidt meant by those remarks at the time, but putting them together with Horowitz’s comments, it sounds like Google wants to make Google+ the central repository of everything it knows about you.”
GigaOM compares Google’s desire to “aggregate as much as it can about you and your interests via all the services it offers” to Facebook’s recent improvements in accumulating data through social apps and “frictionless” sharing.
The article contends that “all of this social-activity data and these ‘social signals’ are crucial information that Google needs not only to make its search better — since socially-influenced search is becoming a larger and larger part of how people find things online — but to make its advertising more targeted as well. Google’s giant market share in online advertising has been built on the back of its understanding of ‘intent’ when it comes to search, and without access to the Twitter firehose and Facebook’s walled garden, Google has to effectively create its own sandbox for social activity.”
A comprehensive comparison between Netflix and other streaming services shows that, even after the recent criticism regarding the split of its businesses, “Netflix is still the champ, but only if you count both its the streaming and DVD mailing services.”
In his evaluation of current offerings, David Strom of ReadWriteWeb examined services such as Amazon Prime, Hulu Plus, Vudu.com and Justin.tv.
“Overall, once you leave Netflix you will find fewer choices and searching won’t be as easy to find something to watch,” he writes. “Netflix has a great search engine that won’t just look for movie titles but also check for actors and other principals involved in the movie itself, something the other services don’t do as well at.”
Another upside to Netflix is the ability to use devices such as the iPad or TiVo box to stream movies. While of the services enable streaming to your Windows or Mac Web browser, they’re not all compatible with other devices.
“So while you might be upset about paying for two bills for your video rentals from Netflix, unless you are willing to spend more time searching for content, you are probably better off sticking with the service for the time being, at least until the others catch up with their content licenses,” Strom concludes. “Or if you already have a cable TV subscription, investigate whether it offers something similar to Comcast’s Xfinity and see what their coverage is there. Ironically, that might be your best alternative to Netflix after all.”
Amazon’s launch of the Kindle Fire tablet may have an impact on Netflix, since the new tablet will make it easier for users to watch streaming video content via Amazon.
“With its $199 price point the tablet could sell like crazy this Christmas,” reports Forbes. “Users will be encouraged to buy Amazon Prime in order to speed their Amazon purchases and Prime just happens to come complete with Amazon’s streaming video service.”
The decision for consumers between Amazon Prime and Netflix will likely be based on pricing and variety of content offerings.
Amazon Prime beats Netflix on price, set at $80 a year ($6.67 per month), while Netflix streaming costs $8 a month.
Netflix, however, has more variety of content with 51,000 titles currently available for streaming, compared to Amazon’s 11,000.
Amazon may soon be able to compete in this regard with added content from Fox and CBS deals. Netflix has similar deals with Fox and CBS and a new DreamWorks Animation deal, but it will lose movies from Sony and Disney with the loss of Starz.
Both companies may press Hollywood to license more content for streaming, but continuing to pay more for films could potentially break Netflix, while Amazon has other sources of revenue to cover costs.
Forrester Research defines big data as “techniques and technologies that make handling data at extreme scale affordable.” The research firm estimates that companies effectively utilize less than 5 percent of available data, and further suggests that big data will help companies use information to dominate the competition in their market.
“It seems that every week another vendor slaps ‘big data’ into its marketing material – and it’s going to get worse,” writes Forrester analyst Brian Hopkins for Forbes. “Should you look beyond the vendor hype and pay attention? Absolutely yes! Why? Because big data has the potential to shape your market’s next winners and losers.”
Big data is not only concerned with the volume of information but also in velocity, variety and variability of data, since “data is usually generated so fast that you need to constantly capture more of it to be valuable for some decisions.”
The write-up in Forbes is promoting Forrester’s new report, “Expand Your Digital Horizon With Big Data.” From the executive summary: “At extreme scale, traditional data management and business intelligence (BI) become impractical, and your business does not get what it demands — more insight to drive greater business performance. Big data helps firms work with extremes to deliver value from data cost-effectively.
However CIOs must understand that this is not business as usual. In fact, big data will disrupt the data management landscape by changing fundamental notions about data governance and IT delivery. Take the time to understand big data as well as its implications and begin a balanced approach that considers more than just the technology hype.”
An association of privacy groups, led by the Washington-based Electronic Privacy Information Center, has asked for a federal investigation into Facebook features that broadcast new information about users. The new partnerships with media platforms allow Facebook to acquire extensive data about user behavior.
“That information could also be made available to marketing companies for use in focusing advertisements, and potentially to government agencies interested in tracking people’s behavior,” suggests The New York Times.
In a letter to the Federal Trade Commission, privacy advocates wrote, “frictionless sharing creates several privacy and security problems for users.”
Facebook responded by explaining its users have more control than what is being suggested. “Some groups believe people shouldn’t have the option to easily share the songs they are listening to or other content with their friends,” company spokesman Andrew Noyes communicated via e-mail. “We couldn’t disagree more and have built a system that people can choose to use, and we hope people will give it a try. If not, they can simply continue listening and reading as they always have.”
According to the article, “the FTC does not comment on whether it is investigating any company unless it has some results to release.”
“It might sound crazy, but I think there’s an argument that Facebook could become a leading enterprise software vendor for the webscale world if the social-networking kingpin is so inclined,” writes Derrick Harris for GigaOM.