Facebook Deals With Criticism, Marketers Mull Over Options

In a conference call with reporters, Facebook chief executive/chair Mark Zuckerberg defended his company against charges that he and chief operating officer Sheryl Sandberg hid problems regarding Russian interference and other issues. Politicians have discussed opening a federal investigation into possible campaign finance violations and creating competition laws to curb the company, while shareholders have called for Zuckerberg’s ouster and activists have complained to the Federal Trade Commission. Continue reading Facebook Deals With Criticism, Marketers Mull Over Options

A Debate Over Most Effective Strategy to Fight Cyberattacks

Cyberattacks could potentially disrupt U.S. infrastructure, from the electric grid to the financial system. In July, the Department of Homeland Security reported that Russian hackers gained access to the control rooms of electric utilities. Now, analysts and policymakers are debating the best way to protect our critical infrastructure. While many believe that federal and state government regulation, funding and oversight are necessary, others argue this tack may actually cause harm and we should consider alternative approaches. Continue reading A Debate Over Most Effective Strategy to Fight Cyberattacks

FCC Readies Two Auctions for Ultra High Frequency Spectrum

The Federal Communications Commission (FCC) will begin the first of two auctions for extremely high-frequency spectrum licenses, testing out how valuable these radio waves are considered. Up until now, wireless carriers have judged these high-frequency ranges to be useless, but the advent of 5G wireless services has changed that assessment. Signal frequencies above 1 gigahertz can carry more data for current 4G networks, often positioned above low-frequency bandwidth, and also help launch 5G networks. Continue reading FCC Readies Two Auctions for Ultra High Frequency Spectrum

Nielsen and Microsoft Partner on Cloud-Based Platform for Data

Nielsen Holdings and Microsoft are partnering on a cloud-based platform, Nielsen Connect, to help retailers gain insights from its consumer and operational data related to, respectively, media/TV ratings, and purchases of consumer goods. Nielsen chief technology/operations officer John Tavolieri noted that, given the value of the data, the industry has thus far not found a good way to “unlock” it. Nielsen’s data will be loaded to Microsoft Azure where the latter’s AI tools and APIs will enable users to search. Continue reading Nielsen and Microsoft Partner on Cloud-Based Platform for Data

Intel Launches Neural Network Stick to Embed AI in IoT Devices

Intel just announced its latest invention: the Neural Compute Stick 2 (NCS2), a self-contained neural network on a thumb drive. NCS2 is intended to make the process of embedding intelligence into Internet of Things and network edge devices faster and easier. Edge devices, which include routers, switches, gateways and a range of IoT devices, are defined as any hardware that controls the flow of data between the boundaries of two networks. The announcement came just before Intel’s first AI developers’ conference in Beijing. Continue reading Intel Launches Neural Network Stick to Embed AI in IoT Devices

Mobile Use, Online Shopping and Video Spur Digital Ad Growth

A report from the Interactive Advertising Bureau and PricewaterhouseCoopers shows marketers are spending considerably more on digital advertising due to an increased use of mobile devices, as well as online shopping and greater consumption of video, music and podcasts. Digital advertising ramped up 23 percent to $49.5 billion in the first half of 2018, from $40.3 billion during the same period in 2017. Of that, advertisers spent almost 63 percent ($30.9 billion) on mobile advertising in 2018, compared to 54 percent in 2017. Continue reading Mobile Use, Online Shopping and Video Spur Digital Ad Growth

Facebook Fails to Police Device Makers’ Use of Personal Data

Last month, Facebook admitted that it failed to properly oversee the seven device manufacturers that the company allowed to access personal data of hundreds of million of people in order to build a so-called Facebook Experience. The Silicon Valley company detailed its errors, which was detected by its own government-approved privacy monitor in 2013, in a letter to Senator Ron Wyden (D-Oregon), a privacy advocate and frequent Facebook critic. Meanwhile, Facebook users whose data was compromised have not been alerted. Continue reading Facebook Fails to Police Device Makers’ Use of Personal Data

Switch Pirates Evade Capture, Nintendo Takes on ROM Sites

When a Nintendo Switch game is uploaded before its official release date, the pirates hide the original leaker behind a wall of middlemen, and congratulate themselves online for their cleverness. Nintendo has endured piracy of the highly anticipated “Diablo III” and “Dark Souls: Remastered,” both released by pirates a few days before their official launch. The company has had better luck stopping websites that offer illegal access to retro-games and ROMs, games that are emulated from read-only memory chips. Continue reading Switch Pirates Evade Capture, Nintendo Takes on ROM Sites

U.S. Does Not Sign France’s Cyberspace Security Agreement

At the UNESCO Internet Governance Forum, French president Emmanuel Macron issued an initiative to set international Internet procedures for cybersecurity, including revealing tech vulnerabilities. Fifty nations, 90 nonprofits and universities and 130 private corporations and groups have endorsed the “Paris Call for Trust and Security in Cyberspace” — but not the United States. U.S. companies Google, Facebook, IBM, and HP signed on to the agreement, which outlines nine goals but doesn’t bind signatories legally to comply. Continue reading U.S. Does Not Sign France’s Cyberspace Security Agreement

YouTube Chief Executive Rails Against EU Copyright Proposal

The European Union has proposed, in a copyright directive, that platforms, not users, be responsible for copyright infringement. For the second time, YouTube chief executive Susan Wojcicki strongly stated in her blog that her company does not have the technical or financial wherewithal to comply with this portion of the copyright directive, known as Article 13. Wojcicki, the only tech chief thus far to voice opposition, noted that more than 400 hours of video are uploaded to YouTube every minute. Continue reading YouTube Chief Executive Rails Against EU Copyright Proposal

Amazon, Apple Ink Deal to Directly Sell More Apple Products

Amazon inked a deal with Apple to sell more of the tech giant’s products, including the new iPad Pro, iPhone XR, iPhone XS, Apple Watch Series 4, and its Beats headphone line. Amazon will begin listing those products — from Apple-authorized resellers only — in the next few weeks in the U.S., U.K., France, Germany, Italy, Spain, Japan and India. Before this deal, Amazon already directly sold MacBook laptops, Beats headphones and a few other Apple devices. Other products were only available through its third-party resellers. Continue reading Amazon, Apple Ink Deal to Directly Sell More Apple Products

Movies Anywhere Ends First Year With Six Million Downloads

Launched one year ago, Movies Anywhere, a Disney-owned app and service for movies in partnership with 20th Century Fox, Sony Pictures, Universal Pictures and Warner Bros., has six million users who have purchased more than 150 million movies. The most watched movie was Disney-Pixar’s “Coco.” Among the six million downloaded apps, Movies Anywhere has 5.8 million user accounts, which have watched 16 million hours in the first year. Although those numbers are miniscule compared to Netflix, they also show robust growth. Continue reading Movies Anywhere Ends First Year With Six Million Downloads

Alibaba Breaks Singles Day Record, But Economy Is Slowing

A recently invented Chinese holiday, Singles Day, posted $1 billion in sales in 85 seconds on November 11, with a gala kickoff event headlined by singer Mariah Carey, model Miranda Kerr and basketball star Allen Iverson. For the holiday, the equivalent to our Black Friday, sales rose 27 percent, nonetheless the slowest annual increase in its 10 year history (last year sales rose 39 percent). Alibaba shares doubled in 2017 but this year are down 16 percent, the result of a slowing economy and U.S. trade tariffs. Continue reading Alibaba Breaks Singles Day Record, But Economy Is Slowing

Advertisers Turn to Nano-Influencers for Authentic Promotion

On the Internet, influencers reach more than one million social media followers, and micro-influencers have the attention of their smaller groups, from tens to low hundreds of thousands. Now we have the so-called nano-influencer (dubbed “nanos”) whose reach can be as small as 1,000 followers. Advertisers are going after those who are willing to advertise products on social media, since their lack of fame makes their product advice seem authentic and they accept free products or a small commission in payment. Continue reading Advertisers Turn to Nano-Influencers for Authentic Promotion

Disney Readies Launch of New Subscription Streaming Service

The Walt Disney Company reported a record profit of $12.6 billion for its fiscal year, due to its hit movies, increased attendance at theme parks and a stabilized ESPN. Now the company is getting ready to introduce a new subscription streaming service that is similar to Netflix. While the rewards of the direct-to-consumer offering are potentially significant, launching such a service will entail expenses in content, technology and marketing. Disney chief executive Bob Iger recently revealed the new service’s name: Disney+. Continue reading Disney Readies Launch of New Subscription Streaming Service

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