Digital Native Content Appeals to Brands, Creatives, Viewers

The real-time series “@SummerBreak” is the biggest hit on social media that you probably never heard of. The fact that largely unknown shows draw massive viewer numbers is one of the key characteristics of what many are now calling digital native content. Digital influencers and online celebrities have spawned profitable media empires and some of them have parlayed that to play a role in more traditional media. Many, however, are happy to stay in their online universe where viewers are family and the paychecks are hefty. Digital native content was the subject of a CES panel this week. Continue reading Digital Native Content Appeals to Brands, Creatives, Viewers

Panel Weighs Possibility of a Single Global Drone Regulation

A CES 2017 panel on drones and regulation, led by CTA vice president of tech policy Doug Johnson, brought together representatives from the U.S., U.K., Mexico and Singapore. By the time the session was over, Jaime Reyes Robles, secretary of innovation, science and technology for the state of Jalisco in Mexico, had exchanged cards and the possibility for meetings with Federal Aviation Administration’s Marke “Hoot” Gibson and Amazon vice president for global innovation policy and communications Paul Misener. Continue reading Panel Weighs Possibility of a Single Global Drone Regulation

Under Armour Collects Data for Smart Shoes, Digital Pajamas

In his keynote address at CES 2017, Under Armour founder/chief executive Kevin Plank had a long wind-up to the afternoon’s highlight: multiple gold-medal Olympian Michael Phelps on stage, encouraging everyone in the auditorium to get up and “Jump Around” to the infectious beat of the House of Pain anthem. Phelps was doing more than dancing. All it takes is six jumps for him to activate his brand new Under Armour shoes, connected to the company’s MyFitnessPal app as of February 1. The company also introduced a new focus on sleep. Continue reading Under Armour Collects Data for Smart Shoes, Digital Pajamas

Apparel as Wearables: Fashion Industry Tries On Smart Fabric

Another wearable that is in its infancy is smart fabrics, suggests Digital Trends mobile editor Malarie Gokey, noting that most are currently focused on fitness and sports. During a CES session, Sensoria Inc. co-founder/chief executive Davide Vigano pointed out that one of the draws of smart fabric is “established research on the inaccuracy of wristband devices.” “Also, putting on clothes in the morning is something we all do,” he added. The fashion industry is also beginning to discover smart fabric, making it a rising trend. Continue reading Apparel as Wearables: Fashion Industry Tries On Smart Fabric

Fashion, Sensors Join Forces in Luxury Bracelet with a Secret

Dr. Gerald Wilmink, founder and chief executive WiseWear, did not set out to create a high-fashion bracelet with sensors that allow the wearer to discreetly call for help in an emergency. His initial impetus to create wearables came from his grandfather, who suffered from a disease that combined features of Parkinsons and Alzheimers. That’s why WiseWear’s first wearable was a hearable, WiseAid, that combined the features of a hearing aid with an ability to predict falls, by looking at motion, balance and gait. Continue reading Fashion, Sensors Join Forces in Luxury Bracelet with a Secret

Wearables on the Rise: Innovators Show Disruptive Products

As part of the FitnessTech Summit at CES 2017, FitWell founder/chief executive Ted Vickey brought together a small group of “disrupters” in the fitness industry to show applications that can and do make a difference in peoples’ lives. Vickey is bullish on the possibilities. “By far, there are more users of fitness apps than there are members of health clubs,” he said. “And close to 73 percent of users say they feel healthier because of their app.” The disrupters showed a wide array of use cases. Continue reading Wearables on the Rise: Innovators Show Disruptive Products

AARP, Experts Discuss Development of Wearables for Seniors

At CES in Las Vegas, AARP vice president of innovation and product development Andy Miller brought together experts who look at the design of wearables for seniors. “Experience wins with regard to product design,” he said. “Are you looking through the lens of experience when you build products — or the features?” Gerontologist Dr. Alexis Abramson stresses that design for mature and older adults requires “thoughtfulness.” “This market has so many people and so much money,” she explained. “Why aren’t we stepping back and addressing them?”

Continue reading AARP, Experts Discuss Development of Wearables for Seniors

Cybersecurity and How to Build Speed Bumps Against Hackers

At a CES CyberSecurity Forum, journalist/author Wayne Rash led a discussion on the various ways that companies are failing to protect their intellectual property and remain vulnerable to malicious code and ransomware. According to Yubico chief executive Stina Ehrensvard, 70 percent of hacks are related to passwords. “The password is the weak link,” agrees Authentic8 chief executive Scott Petry. “Reusing passwords is a problem. If you use your Yahoo password for other sites, you’re in trouble.” Continue reading Cybersecurity and How to Build Speed Bumps Against Hackers

Broadcasters Embrace ATSC 3.0 and the Mobile TV Business

ATSC 3.0 is on the horizon, and Sinclair Broadcast Group chief executive/president Chris Ripley is excited. At CES 2017 in Las Vegas, he described the “five key new tenets” of ATSC 3.0 that will allow his company to do business differently. First and foremost, he said, is that “it’s a mobile-first standard” that is compatible with existing mobile technology. “Mobile is predicted to expand dramatically,” he enthused. Second, ATSC 3.0 is IP end-to-end, which will enable his stations to seamlessly integrate “content from broadband and IP perspectives.” Continue reading Broadcasters Embrace ATSC 3.0 and the Mobile TV Business

MEMS & Sensors: Still Evolving Capabilities, Not Commodities

MEMS & Sensors: Personalizing Consumer Technology, a CES 2017 conference track presented by the MEMS & Sensors Industry Group, featured leading MEMS manufacturers who discussed the latest developments in the industry. Similar to how the media and entertainment industry now leverages data to personalize the entertainment experience, so MEMS and sensors are helping the wearables industry create more personalized devices. That puts pressures on MEMS and sensor manufacturers to innovate. Continue reading MEMS & Sensors: Still Evolving Capabilities, Not Commodities

AIG Report on Global Data Sharing: Benefits Outweigh Risks

AIG executive vice president/chief executive of commercial Rob Schimek described some of the data contained in the company’s 2017 global survey on data sharing. AIG’s first report, in collaboration with CEA (now CTA), was published in 2015, followed by a 2016 report on case studies of large companies. The 2017 report, says Schimek, which includes a foreword by Mike Abbott of Kleiner Perkins Caufield & Byers, looks at data sharing innovation, technology and risk. “We’ve seen the benefits outweigh the costs and risks,” said Schimek. Continue reading AIG Report on Global Data Sharing: Benefits Outweigh Risks

Internet and the Body: Growing the Fitness Wearables Market

Is the honeymoon over for fitness wearables? That’s on the mind of New York Times technology writer Eric Taub who quizzed executives in the field about what he perceives as declining interest in fitness trackers and smartwatches. TomTom president Jocelyn Vigreux countered that the industry is actually in its infancy. “We’re on a curve and the curve is steep,” he said during the CES session. “We’re at the dawn of an explosion of innovation precisely because we have so much capital and smart people invested in wearables.” Continue reading Internet and the Body: Growing the Fitness Wearables Market

The Binge TV Model and Its Impact on Advertising and Search

The metrics that define binge viewing of television are astounding. According to Deloitte Consulting’s U.S. media & entertainment leader Kevin Westcott, 70 percent of the population binge-views TV, watching an average of five episodes at a time of any given series. At a Digital Hollywood session at CES 2017, Westcott quizzed industry leaders on how binge viewing has impacted advertising, viewers and content creators. Also highlighted was the need for a new kind of EPG (electronic programming guide) to enable search and discovery in a binge TV environment. Continue reading The Binge TV Model and Its Impact on Advertising and Search

Connected Health, Medically Validated Wearables On the Way

Digital health, including wearables, is coming, but not everyone is pleased. Qualcomm Life vice president/chief medical officer Dr. James Mault reports attending a June 2016 AMA conference where the keynote, by AMA chief executive Dr. James Madara, was titled “Digital Health: The Snake Oil of the 21st Century.” Although some doctors are stonewalling digital tools, they are still making a valid point: using wearables to make crucial, sometimes life-or-death decisions requires a higher bar than fitness trackers. Continue reading Connected Health, Medically Validated Wearables On the Way

Fitness Wearables Evolve from 10,000 Steps to New Features

Fitness wearables have exploded in number over the last two to three years. The industry has seen some consolidation, and predictions just prior to CES 2017 were that wearables were no longer the hot category of yesteryear. A panel on fitness trackers, moderated by KTLA-TV reporter Rich DeMuro (himself the owner of multiple fitness trackers), proved that assessment to be simplistic. Fitness trackers in particular are evolving beyond 10,000 steps into new territory, including the ability to intelligently track your heart rate. Continue reading Fitness Wearables Evolve from 10,000 Steps to New Features